Brandwave

Baccarat vs Riedel:Which is more popular?

In September 2026, Riedel had more branded searches than Baccarat among champagne flutes brands worldwide. Riedel had about 49,500 branded searches, while Baccarat had 9,900. Riedel made up 1.1% of all champagne flutes brand searches we track, and Baccarat accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about champagne flutes brands, Riedel appeared in four of the five answers and Baccarat in three. Riedel was mentioned before Baccarat in four out of five answers.

Among champagne flutes brands worldwide in September 2026

Who do people search for more?

Riedel, about 5 searches for every 1 for Baccarat

Riedel 49.5K searchesBaccarat 9.9K searches

Who does AI mention more?

Riedel, mentioned in 4 of 5 answers, Baccarat in 3

Riedel in 4 of 5Baccarat in 3 of 5

Who does AI recommend more?

Riedel, named ahead of Baccarat in 4 of 5 answers

Riedel first in 4Baccarat first in 1

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Top champagne flutes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Riedel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Baccarat was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Riedel was listed before Baccarat in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Riedel1st
  2. Waterford2nd
  3. Schott Zwiesel3rd
  4. Baccarat4th
  5. Zalto5th
  6. Spiegelau6th
  7. Swarovski–
  8. Royal Doulton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Waterford5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Riedel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schott Zwiesel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baccarat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spiegelau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zalto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swarovski0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about champagne flutes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Baccarat or Riedel more popular in search?

This chart shows how often people search Google for Baccarat and Riedel by name. Each line represents a brand's share of searches for all eight champagne flutes brands we track, month by month, from English-language searches worldwide.

Baccarat and Riedel among champagne flutes brands worldwide, by month

Share of searches by month for Riedel, Baccarat. The figures are in the table below the chart.

View monthly share of searches table
MonthSwarovskiWaterfordRiedelRoyal DoultonSpiegelauSchott ZwieselBaccaratZalto
Oct 202590.3%5.4%1.3%1.1%0.73%0.6%0.33%0.22%
Nov 202592.8%3.7%1.1%0.92%0.5%0.5%0.22%0.18%
Dec 202594.3%2.5%0.93%0.76%0.51%0.51%0.23%0.19%
Jan 202692.4%3.7%1.1%1.1%0.61%0.61%0.27%0.18%
Feb 202693.2%3.7%0.92%0.76%0.51%0.51%0.23%0.12%
Mar 202690.4%5.4%1.1%1.1%0.9%0.6%0.27%0.18%
Apr 202690.2%5.4%1.3%1.1%0.89%0.6%0.27%0.18%
May 202692%4.5%1.1%0.74%0.74%0.5%0.27%0.15%
Jun 202690.9%5.5%1.1%0.9%0.74%0.49%0.27%0.18%
Jul 202690.8%5.5%1.1%0.9%0.74%0.49%0.27%0.22%
Aug 202689.1%6.6%1.3%1.1%0.88%0.48%0.32%0.22%
Sep 202690.9%5.5%1.1%0.9%0.74%0.49%0.22%0.18%

How has the Baccarat and Riedel comparison changed over the last 12 months?

3 findings
  • Riedel was ahead of Baccarat in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Baccarat’s share of searches among champagne flutes brands worldwide moved from 0.33% to 0.22%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
  • Across the 12 months ending September 2026, Riedel’s share of searches among champagne flutes brands worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for champagne flutes brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Baccarat worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

  2. Estimated monthly branded searches for Riedel worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Baccarat’s and Riedel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Baccarat

1 branded search term

  • baccarat crystal

Riedel

1 branded search term

  • riedel

How the Brand Demand Index is measured

Other head-to-heads among champagne flutes brands

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