Brandwave

How popular isRiedel in search?

In September 2026, there were an estimated 49.5K branded searches for Riedel worldwide which is down 18.2% over the last 12 months. Riedel holds 16% estimated Share of Search among glassware brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Waterford79.3%
  2. Riedel16%
  3. Luigi Bormioli2.6%
  4. Libbey2.1%
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Where does Riedel compete?

Riedel is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Glassware brands2nd of 416%Shown below
Beer glasses brands2nd of 316.4%Show ranking
Wine glasses brands2nd of 341.9%Show ranking

Which glassware brands compete with Riedel?

Riedel against glassware brands worldwide, by month

Share of Search by month for Waterford, Riedel, Luigi Bormioli, Libbey. The figures are in the table below the chart.

View monthly share of search table
MonthWaterfordRiedelLuigi BormioliLibbey
Oct 202576.2%18.7%2.5%2.5%
Nov 202573.1%22%2.9%2%
Dec 202568.1%25.1%4.1%2.7%
Jan 202672.4%21.8%2.9%2.9%
Feb 202675.8%18.7%2.5%3.1%
Mar 202678.9%15.9%2.6%2.6%
Apr 202676.6%18.8%2.5%2.1%
May 202676.2%18.7%2.5%2.5%
Jun 202679.3%16%2.1%2.6%
Jul 202678.9%15.9%2.6%2.6%
Aug 202679.7%16%2.1%2.1%
Sep 202679.3%16%2.6%2.1%

  1. 1.Waterford

    79.3%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  2. 2.Riedel

    16%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  3. 3.Luigi Bormioli

    2.6%

    Moved from 4th to 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Libbey

    2.1%

    Moved from 3rd to 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare search popularity between Riedel and its closest rivals

Every comparison with Riedel

How has branded search demand for Riedel changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Riedel worldwide fell from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Riedel’s estimated Share of Search among glassware brands worldwide decreased from 18.7% to 16%.
  • Across the 12 months ending September 2026, Riedel’s estimated Share of Search among glassware brands worldwide peaked at 25.1% in December 2025 and was lowest at 15.9% in March 2026.

How did search popularity change for glassware brands worldwide in September 2026?

  1. In September 2026, Luigi Bormioli rose from 4th to 3rd among glassware brands worldwide.

  2. In September 2026, Libbey fell from 3rd to 4th among glassware brands worldwide.

  3. Estimated monthly branded searches for Riedel worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How is Riedel measured?

Brandwave collects information about searches that people make online using Riedel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • riedel

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How the Brand Demand Index is measured

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