Brandwave

How popular isSchott Zwiesel?

In September 2026, people searched for Schott Zwiesel by name about 22,200 times worldwide, an 18.1% decrease from the previous year. These searches made up 4.1% of all global glassware brand searches, placing Schott Zwiesel fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about glassware brands, Schott Zwiesel appeared in three of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Schott Zwiesel is the fifth most searched of 9 competitors and the fifth most recommended in AI answers.

  1. WaterfordShare of searches 45.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. DuralexShare of searches 30.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. RiedelShare of searches 9.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. Bormioli RoccoShare of searches 4.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Schott ZwieselShare of searches 4.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top glassware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Schott Zwiesel was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Schott Zwiesel is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Duralex1st
  2. Libbey2nd
  3. Bormioli Rocco3rd
  4. Riedel4th
  5. Schott Zwiesel5th
  6. Waterford6th
  7. Zalto7th
  8. Baccarat8th
  9. Luigi Bormioli9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Duralex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Libbey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Riedel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bormioli Rocco4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Waterford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schott Zwiesel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zalto3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Baccarat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Luigi Bormioli1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about glassware brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which glassware brands compete with Schott Zwiesel?

Schott Zwiesel against glassware brands worldwide, by month

Share of searches by month for Waterford, Duralex, Riedel, Bormioli Rocco, Schott Zwiesel. The figures are in the table below the chart.

View monthly share of searches table
MonthWaterfordDuralexRiedelBormioli RoccoSchott ZwieselBaccaratLuigi BormioliZaltoLibbey
Oct 202543.8%29.4%10.8%4%4.8%2.6%1.4%1.8%1.4%
Nov 202525.4%56.8%7.6%2.3%3.4%1.5%1%1.2%0.68%
Dec 202535.8%29.4%13.2%4.8%7.2%3.2%2.2%2.6%1.4%
Jan 202638.1%31.3%11.5%5.1%6.3%2.8%1.5%1.9%1.5%
Feb 202645.4%24.8%11.2%5%6.1%2.7%1.5%1.5%1.8%
Mar 202650.1%22.4%10.1%4.5%5.5%2.5%1.6%1.6%1.6%
Apr 202646.8%25.7%11.5%4.2%5.2%2.3%1.5%1.5%1.3%
May 202641.3%33.7%10.2%3.7%4.5%2.5%1.4%1.4%1.4%
Jun 202645.6%30.6%9.2%4.1%4.1%2.2%1.2%1.5%1.5%
Jul 202649.9%22.3%10%5.5%4.5%2.5%1.6%2%1.6%
Aug 202651.3%23%10.3%4.6%3.8%2.5%1.4%1.7%1.4%
Sep 202645.8%30.7%9.2%4.1%4.1%1.8%1.5%1.5%1.2%

  1. 1.Waterford

    45.8%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -5.5 points.

  2. 2.Duralex

    30.7%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +7.7 points.

  3. 3.Riedel

    9.2%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  4. 4.Bormioli Rocco

    4.1%

    Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

  5. 5.Schott Zwiesel

    4.1%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Baccarat

    1.8%

    Held 6th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.7 points.

  7. 7.Luigi Bormioli

    1.5%

    Moved from 9th to 7th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Zalto

    1.5%

    Moved from 7th to 8th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  9. 9.Libbey

    1.2%

    Moved from 8th to 9th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

Compare popularity between Schott Zwiesel and its closest rivals

Every comparison with Schott Zwiesel

12 comparisons

How has branded search demand for Schott Zwiesel changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Schott Zwiesel worldwide fell from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Schott Zwiesel’s share of searches among glassware brands worldwide decreased from 4.8% to 4.1%.
  • Across the 12 months ending September 2026, Schott Zwiesel’s share of searches among glassware brands worldwide peaked at 7.2% in December 2025 and was lowest at 3.4% in November 2025.
  • Across the 12 months ending September 2026, Schott Zwiesel fell from 4th to 5th among glassware brands worldwide.

How did search popularity change for glassware brands worldwide in September 2026?

6 changes

  1. In September 2026, Duralex gained share of searches among glassware brands worldwide, from 23% to 30.7%.

  2. In September 2026, Waterford lost share of searches among glassware brands worldwide, from 51.3% to 45.8%.

  3. In September 2026, Riedel lost share of searches among glassware brands worldwide, from 10.3% to 9.2%.

  4. In September 2026, Baccarat lost share of searches among glassware brands worldwide, from 2.5% to 1.8%.

  5. In September 2026, Luigi Bormioli rose from 9th to 7th among glassware brands worldwide.

  6. In September 2026, Libbey fell from 8th to 9th among glassware brands worldwide.

How are Schott Zwiesel’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Schott Zwiesel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • schott zwiesel

How the Brand Demand Index is measured

Who owns Schott Zwiesel?

Schott Zwiesel is owned by Zwiesel Kristallglas. Brandwave does not track any other brands owned by Zwiesel Kristallglas.

Do you work for Schott Zwiesel? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Schott Zwiesel compete?

Schott Zwiesel is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Champagne flutes brands6th of 80.49%Show ranking
Glassware brands5th of 94.1%Shown above
Wine glasses brands3rd of 715.9%Show ranking
Creator with pink hair and a pink jacket

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