Brandwave

How popular isSchott Zwiesel in search?

In September 2026, people searched for Schott Zwiesel by name about 22,200 times worldwide, an 18.1% decrease from the previous year. These searches made up 0.49% of all global champagne flutes brand searches, placing Schott Zwiesel sixth out of eight brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Swarovski90.9%
  2. Waterford5.5%
  3. Riedel1.1%
  4. Royal Doulton0.9%
  5. Spiegelau0.74%
  6. Schott Zwiesel0.49%
  7. Baccarat0.22%
  8. Zalto0.18%
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Which champagne flutes brands compete with Schott Zwiesel?

Schott Zwiesel against champagne flutes brands worldwide, by month

Share of searches by month for Swarovski, Waterford, Schott Zwiesel. The figures are in the table below the chart.

View monthly share of searches table
MonthSwarovskiWaterfordRiedelRoyal DoultonSpiegelauSchott ZwieselBaccaratZalto
Oct 202590.3%5.4%1.3%1.1%0.73%0.6%0.33%0.22%
Nov 202592.8%3.7%1.1%0.92%0.5%0.5%0.22%0.18%
Dec 202594.3%2.5%0.93%0.76%0.51%0.51%0.23%0.19%
Jan 202692.4%3.7%1.1%1.1%0.61%0.61%0.27%0.18%
Feb 202693.2%3.7%0.92%0.76%0.51%0.51%0.23%0.12%
Mar 202690.4%5.4%1.1%1.1%0.9%0.6%0.27%0.18%
Apr 202690.2%5.4%1.3%1.1%0.89%0.6%0.27%0.18%
May 202692%4.5%1.1%0.74%0.74%0.5%0.27%0.15%
Jun 202690.9%5.5%1.1%0.9%0.74%0.49%0.27%0.18%
Jul 202690.8%5.5%1.1%0.9%0.74%0.49%0.27%0.22%
Aug 202689.1%6.6%1.3%1.1%0.88%0.48%0.32%0.22%
Sep 202690.9%5.5%1.1%0.9%0.74%0.49%0.22%0.18%

  1. 1.Swarovski

    90.9%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Waterford

    5.5%

    Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -1.1 points.

  3. 3.Riedel

    1.1%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  4. 4.Royal Doulton

    0.9%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.Spiegelau

    0.74%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  6. 6.Schott Zwiesel

    0.49%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Baccarat

    0.22%

    Held 7th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.1 points.

  8. 8.Zalto

    0.18%

    Held 8th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Schott Zwiesel and its closest rivals

Every comparison with Schott Zwiesel

12 comparisons

How has branded search demand for Schott Zwiesel changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Schott Zwiesel worldwide fell from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Schott Zwiesel’s share of searches among champagne flutes brands worldwide held steady, from 0.6% to 0.49%.

How did search popularity change for champagne flutes brands worldwide in September 2026?

6 changes

  1. In September 2026, Swarovski gained share of searches among champagne flutes brands worldwide, from 89.1% to 90.9%.

  2. In September 2026, Waterford lost share of searches among champagne flutes brands worldwide, from 6.6% to 5.5%.

  3. Estimated monthly branded searches for Baccarat worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

  4. Estimated monthly branded searches for Riedel worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  5. Estimated monthly branded searches for Royal Doulton worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  6. Estimated monthly branded searches for Zalto worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Schott Zwiesel’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Schott Zwiesel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • schott zwiesel

How the Brand Demand Index is measured

Who owns Schott Zwiesel?

Schott Zwiesel is owned by Zwiesel Kristallglas. Brandwave does not track any other brands owned by Zwiesel Kristallglas.

Do you work for Schott Zwiesel? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Schott Zwiesel compete?

Schott Zwiesel is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Champagne flutes brands6th of 80.49%Shown above
Glassware brands5th of 94.1%Show ranking
Wine glasses brands3rd of 715.9%Show ranking
Creator with pink hair and a pink jacket

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