Luigi Bormioli vs Schott Zwiesel:Which is more popular?
In September 2026, Schott Zwiesel had more branded searches than Luigi Bormioli among glassware brands worldwide. Schott Zwiesel had about 22,200 branded searches, while Luigi Bormioli had 8,100. Schott Zwiesel made up 4.1% of all glassware brand searches we track, and Luigi Bormioli accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about glassware brands, Schott Zwiesel appeared in three of the five answers and Luigi Bormioli in one. Schott Zwiesel was mentioned before Luigi Bormioli in every answer that named either.
Who do people search for more?
Schott Zwiesel, about 3 searches for every 1 for Luigi Bormioli
Who does AI mention more?
Schott Zwiesel, mentioned in 3 of 5 answers, Luigi Bormioli in 1
Who does AI recommend more?
Schott Zwiesel, named ahead of Luigi Bormioli in 3 of 3 answers
Follow Luigi Bormioli vs Schott Zwiesel and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top glassware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Schott Zwiesel was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Luigi Bormioli was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Schott Zwiesel was listed before Luigi Bormioli in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Duralex1st
Libbey2nd
Bormioli Rocco3rd
Riedel4th- Schott Zwiesel5th
Waterford6th- Zalto7th
Baccarat8th- Luigi Bormioli9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Duralex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Libbey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Riedel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bormioli Rocco4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Waterford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schott Zwiesel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zalto3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Baccarat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Luigi Bormioli1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about glassware brands
5 answers
Asked ChatGPT
“Which glassware brand should I buy?”
Asked ChatGPT
“What are the best glassware brands?”
Asked ChatGPT
“What's the best glassware brand for everyday dining?”
Searched Google, AI Overview
“glassware brands”
Searched Google, AI Overview
“best glassware”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Luigi Bormioli or Schott Zwiesel more popular in search?
This chart shows how often people search Google for Luigi Bormioli and Schott Zwiesel by name. Each line represents a brand's share of searches for all nine glassware brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Schott Zwiesel, Luigi Bormioli. The figures are in the table below the chart.
View monthly share of searches table
| Month | Waterford | Duralex | Riedel | Bormioli Rocco | Schott Zwiesel | Baccarat | Luigi Bormioli | Zalto | Libbey |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 29.4% | 10.8% | 4% | 4.8% | 2.6% | 1.4% | 1.8% | 1.4% |
| Nov 2025 | 25.4% | 56.8% | 7.6% | 2.3% | 3.4% | 1.5% | 1% | 1.2% | 0.68% |
| Dec 2025 | 35.8% | 29.4% | 13.2% | 4.8% | 7.2% | 3.2% | 2.2% | 2.6% | 1.4% |
| Jan 2026 | 38.1% | 31.3% | 11.5% | 5.1% | 6.3% | 2.8% | 1.5% | 1.9% | 1.5% |
| Feb 2026 | 45.4% | 24.8% | 11.2% | 5% | 6.1% | 2.7% | 1.5% | 1.5% | 1.8% |
| Mar 2026 | 50.1% | 22.4% | 10.1% | 4.5% | 5.5% | 2.5% | 1.6% | 1.6% | 1.6% |
| Apr 2026 | 46.8% | 25.7% | 11.5% | 4.2% | 5.2% | 2.3% | 1.5% | 1.5% | 1.3% |
| May 2026 | 41.3% | 33.7% | 10.2% | 3.7% | 4.5% | 2.5% | 1.4% | 1.4% | 1.4% |
| Jun 2026 | 45.6% | 30.6% | 9.2% | 4.1% | 4.1% | 2.2% | 1.2% | 1.5% | 1.5% |
| Jul 2026 | 49.9% | 22.3% | 10% | 5.5% | 4.5% | 2.5% | 1.6% | 2% | 1.6% |
| Aug 2026 | 51.3% | 23% | 10.3% | 4.6% | 3.8% | 2.5% | 1.4% | 1.7% | 1.4% |
| Sep 2026 | 45.8% | 30.7% | 9.2% | 4.1% | 4.1% | 1.8% | 1.5% | 1.5% | 1.2% |
How has the Luigi Bormioli and Schott Zwiesel comparison changed over the last 12 months?
3 findings
- Schott Zwiesel was ahead of Luigi Bormioli in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Luigi Bormioli’s share of searches among glassware brands worldwide moved from 1.4% to 1.5%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Schott Zwiesel’s share of searches among glassware brands worldwide moved from 4.8% to 4.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for glassware brands worldwide in September 2026?
2 changes
In September 2026, Luigi Bormioli rose from 9th to 7th among glassware brands worldwide.
Estimated monthly branded searches for Schott Zwiesel worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Luigi Bormioli’s and Schott Zwiesel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Luigi Bormioli
1 branded search term
- luigi bormioli
Schott Zwiesel
1 branded search term
- schott zwiesel
Other head-to-heads among glassware brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.