Luigi Bormioli vs Waterford:Which is searched more?

Name: Luigi Bormioli vs Waterford: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Waterford had more branded searches than Luigi Bormioli among glassware brands worldwide. Waterford was estimated to have 246K branded searches compared to Luigi Bormioli’s 8.1K, and held a 79.3% Share of Search versus Luigi Bormioli’s 2.6%. These are worldwide searches for English-language branded terms.

Share of Search among glassware brands worldwide in September 2026Which is more popular in search, Luigi Bormioli or Waterford?

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Which is more popular in search, Luigi Bormioli or Waterford?

Compare the glassware brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Luigi Bormioli and Waterford among glassware brands worldwide, by month

Month	Waterford	Riedel	Luigi Bormioli	Libbey
Oct 2025	76.2%	18.7%	2.5%	2.5%
Nov 2025	73.1%	22%	2.9%	2%
Dec 2025	68.1%	25.1%	4.1%	2.7%
Jan 2026	72.4%	21.8%	2.9%	2.9%
Feb 2026	75.8%	18.7%	2.5%	3.1%
Mar 2026	78.9%	15.9%	2.6%	2.6%
Apr 2026	76.6%	18.8%	2.5%	2.1%
May 2026	76.2%	18.7%	2.5%	2.5%
Jun 2026	79.3%	16%	2.1%	2.6%
Jul 2026	78.9%	15.9%	2.6%	2.6%
Aug 2026	79.7%	16%	2.1%	2.1%
Sep 2026	79.3%	16%	2.6%	2.1%

How has the Luigi Bormioli and Waterford comparison changed over the last 12 months?

3 findings

Waterford was ahead of Luigi Bormioli in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Luigi Bormioli’s estimated Share of Search among glassware brands worldwide moved from 2.5% to 2.6%, and its estimated monthly branded searches held steady at 8.1K.
Across the 12 months ending September 2026, Waterford’s estimated Share of Search among glassware brands worldwide moved from 76.2% to 79.3%, and its estimated monthly branded searches held steady at 246K.

How did search popularity change for glassware brands worldwide in September 2026?

1 change

In September 2026, Luigi Bormioli rose from 4th to 3rd among glassware brands worldwide.

Other head-to-heads among glassware brands

How each brand is measured

Brandwave collects information about searches that people make online using Luigi Bormioli’s and Waterford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.