Spiegelau vs Waterford:Which is more popular?
In September 2026, Waterford had more branded searches than Spiegelau among champagne flutes brands worldwide. Waterford had about 246,000 branded searches, while Spiegelau had 33,100. Waterford made up 5.5% of all champagne flutes brand searches we track, and Spiegelau accounted for 0.74%. When we asked ChatGPT and Google AI Overviews about champagne flutes brands, Waterford appeared in all five answers and Spiegelau in two. Waterford was mentioned before Spiegelau in every answer.
Who do people search for more?
Waterford, about 7 searches for every 1 for Spiegelau
Who does AI mention more?
Waterford, mentioned in every answer we collected
Who does AI recommend more?
Waterford, named ahead of Spiegelau in every answer
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Top champagne flutes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Waterford appeared in all five answers. Spiegelau was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Waterford was listed before Spiegelau in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Riedel1st- Waterford2nd
Schott Zwiesel3rd
Baccarat4th- Zalto5th
Spiegelau6th
Swarovski–
Royal Doulton–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Waterford5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Riedel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schott Zwiesel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Baccarat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spiegelau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zalto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Swarovski0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about champagne flutes brands
5 answers
Asked ChatGPT
“Which Champagne flutes brand should I buy?”
Asked ChatGPT
“What are the best Champagne flutes brands?”
Asked ChatGPT
“What's the best Champagne flutes brand for special occasions?”
Searched Google, AI Overview
“best champagne flutes”
Searched Google, AI Overview
“crystal champagne glasses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Spiegelau or Waterford more popular in search?
This chart shows how often people search Google for Spiegelau and Waterford by name. Each line represents a brand's share of searches for all eight champagne flutes brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Waterford, Spiegelau. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swarovski | Waterford | Riedel | Royal Doulton | Spiegelau | Schott Zwiesel | Baccarat | Zalto |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.3% | 5.4% | 1.3% | 1.1% | 0.73% | 0.6% | 0.33% | 0.22% |
| Nov 2025 | 92.8% | 3.7% | 1.1% | 0.92% | 0.5% | 0.5% | 0.22% | 0.18% |
| Dec 2025 | 94.3% | 2.5% | 0.93% | 0.76% | 0.51% | 0.51% | 0.23% | 0.19% |
| Jan 2026 | 92.4% | 3.7% | 1.1% | 1.1% | 0.61% | 0.61% | 0.27% | 0.18% |
| Feb 2026 | 93.2% | 3.7% | 0.92% | 0.76% | 0.51% | 0.51% | 0.23% | 0.12% |
| Mar 2026 | 90.4% | 5.4% | 1.1% | 1.1% | 0.9% | 0.6% | 0.27% | 0.18% |
| Apr 2026 | 90.2% | 5.4% | 1.3% | 1.1% | 0.89% | 0.6% | 0.27% | 0.18% |
| May 2026 | 92% | 4.5% | 1.1% | 0.74% | 0.74% | 0.5% | 0.27% | 0.15% |
| Jun 2026 | 90.9% | 5.5% | 1.1% | 0.9% | 0.74% | 0.49% | 0.27% | 0.18% |
| Jul 2026 | 90.8% | 5.5% | 1.1% | 0.9% | 0.74% | 0.49% | 0.27% | 0.22% |
| Aug 2026 | 89.1% | 6.6% | 1.3% | 1.1% | 0.88% | 0.48% | 0.32% | 0.22% |
| Sep 2026 | 90.9% | 5.5% | 1.1% | 0.9% | 0.74% | 0.49% | 0.22% | 0.18% |
How has the Spiegelau and Waterford comparison changed over the last 12 months?
3 findings
- Waterford was ahead of Spiegelau in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Spiegelau’s share of searches among champagne flutes brands worldwide moved from 0.73% to 0.74%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Waterford’s share of searches among champagne flutes brands worldwide moved from 5.4% to 5.5%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for champagne flutes brands worldwide in September 2026?
1 change
In September 2026, Waterford lost share of searches among champagne flutes brands worldwide, from 6.6% to 5.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Spiegelau’s and Waterford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among champagne flutes brands
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