How popular isSpiegelau?
In September 2026, people searched for Spiegelau by name about 33,100 times worldwide, about the same as the previous year. These searches made up 8.1% of all global champagne flutes brand searches, placing Spiegelau fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about champagne flutes brands, Spiegelau appeared in two of the five answers and was the sixth most recommended of the seven.
Spiegelau is the fourth most searched of 7 competitors and the sixth most recommended in AI answers.
WaterfordShare of searches 60.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
RiedelShare of searches 12.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Royal DoultonShare of searches 9.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SpiegelauShare of searches 8.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Schott ZwieselShare of searches 5.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Follow Spiegelau and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top champagne flutes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Spiegelau was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Spiegelau is the sixth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Riedel1st
- Waterford2nd
- Schott Zwiesel3rd
Baccarat4th- Zalto5th
- Spiegelau6th
- Royal Doulton–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Waterford5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Riedel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schott Zwiesel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Baccarat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spiegelau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zalto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about champagne flutes brands
5 answers
Asked ChatGPT
“Which Champagne flutes brand should I buy?”
Asked ChatGPT
“What are the best Champagne flutes brands?”
Asked ChatGPT
“What's the best Champagne flutes brand for special occasions?”
Searched Google, AI Overview
“best champagne flutes”
Searched Google, AI Overview
“crystal champagne glasses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which champagne flutes brands compete with Spiegelau?
Share of searches by month for Waterford, Riedel, Royal Doulton, Spiegelau, Schott Zwiesel, Baccarat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Waterford | Riedel | Royal Doulton | Spiegelau | Schott Zwiesel | Baccarat | Zalto |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 13.7% | 11.2% | 7.5% | 6.1% | 3.4% | 2.2% |
| Nov 2025 | 51.9% | 15.6% | 12.8% | 7% | 7% | 3.1% | 2.6% |
| Dec 2025 | 44.7% | 16.5% | 13.5% | 9% | 9% | 4% | 3.3% |
| Jan 2026 | 48.7% | 14.7% | 14.7% | 8% | 8% | 3.6% | 2.4% |
| Feb 2026 | 55.2% | 13.6% | 11.1% | 7.4% | 7.4% | 3.3% | 1.8% |
| Mar 2026 | 56.8% | 11.4% | 11.4% | 9.4% | 6.3% | 2.8% | 1.9% |
| Apr 2026 | 55.4% | 13.6% | 11.2% | 9.1% | 6.1% | 2.7% | 1.8% |
| May 2026 | 56.2% | 13.8% | 9.3% | 9.3% | 6.2% | 3.4% | 1.9% |
| Jun 2026 | 59.8% | 12% | 9.8% | 8% | 5.4% | 2.9% | 2% |
| Jul 2026 | 59.5% | 12% | 9.8% | 8% | 5.4% | 2.9% | 2.4% |
| Aug 2026 | 60.4% | 12.1% | 9.9% | 8.1% | 4.5% | 3% | 2% |
| Sep 2026 | 60.1% | 12.1% | 9.9% | 8.1% | 5.4% | 2.4% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.1% | 246K | -18.3% | -0.3 points | |
| 2, held 2nd | 12.1% | 49.5K | -18.2% | 0 points | |
| 3, held 3rd | 9.9% | 40.5K | -18.2% | 0 points | |
| 4, held 4th | 8.1% | 33.1K | -18.3% | 0 points | |
| 5, held 5th | 5.4% | 22.2K | 0% | +1 points | |
| 6, held 6th | 2.4% | 9.9K | -33.1% | -0.6 points | |
| 7, held 7th | 2% | 8.1K | -18.2% | 0 points |
60.1%
Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -0.3 points.
2.
Riedel12.1%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
9.9%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
8.1%
Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share 0 points.
5.4%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +1 points.
6.
Baccarat2.4%
Held 6th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.6 points.
7.Zalto
2%
Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare popularity between Spiegelau and its closest rivals
Every comparison with Spiegelau
10 comparisons
How has branded search demand for Spiegelau changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Spiegelau worldwide held steady at 33.1K.
- Across the 12 months ending September 2026, Spiegelau’s share of searches among champagne flutes brands worldwide increased from 7.5% to 8.1%.
- Across the 12 months ending September 2026, Spiegelau’s share of searches among champagne flutes brands worldwide peaked at 9.4% in March 2026 and was lowest at 7% in November 2025.
How did search popularity change for champagne flutes brands worldwide in September 2026?
5 changes
In September 2026, Schott Zwiesel gained share of searches among champagne flutes brands worldwide, from 4.5% to 5.4%.
In September 2026, Baccarat lost share of searches among champagne flutes brands worldwide, from 3% to 2.4%.
Estimated monthly branded searches for Riedel worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Estimated monthly branded searches for Royal Doulton worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Estimated monthly branded searches for Zalto worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are Spiegelau’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Spiegelau’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- spiegelau
Do you work for Spiegelau? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Spiegelau compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Champagne flutes brands | 4th of 7 | 8.1% | Shown above |
| Beer glasses brands | 3rd of 5 | 9.7% | Show ranking |
| Wine glasses brands | 2nd of 7 | 23.7% | Show ranking |
Is Spiegelau your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.