How popular isSpiegelau in search?
In September 2026, people searched for Spiegelau by name about 33,100 times worldwide, about the same as the previous year. These searches made up 23.7% of all global wine glasses brand searches, placing Spiegelau second out of seven brands. These are worldwide searches for English-language branded terms.
Riedel35.4%
Spiegelau23.7%
Schott Zwiesel15.9%- Gabriel-Glas8.7%
- Luigi Bormioli5.8%
- Zalto5.8%
Libbey4.7%
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Which wine glasses brands compete with Spiegelau?
Share of searches by month for Riedel, Spiegelau, Schott Zwiesel, Gabriel-Glas, Luigi Bormioli, Zalto, Libbey. The figures are in the table below the chart.
View monthly share of searches table
| Month | Riedel | Spiegelau | Schott Zwiesel | Gabriel-Glas | Luigi Bormioli | Zalto | Libbey |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 21.1% | 17.3% | 6.3% | 5.2% | 6.3% | 5.2% |
| Nov 2025 | 40.3% | 18% | 18% | 8.1% | 5.4% | 6.6% | 3.6% |
| Dec 2025 | 35.6% | 19.5% | 19.5% | 8.7% | 5.8% | 7.1% | 3.9% |
| Jan 2026 | 37.2% | 20.3% | 20.3% | 6.1% | 5% | 6.1% | 5% |
| Feb 2026 | 37.2% | 20.4% | 20.4% | 6.1% | 5% | 5% | 6.1% |
| Mar 2026 | 33.1% | 27.1% | 18.1% | 5.4% | 5.4% | 5.4% | 5.4% |
| Apr 2026 | 37.6% | 25.2% | 16.9% | 6.2% | 5% | 5% | 4.1% |
| May 2026 | 37.3% | 25% | 16.7% | 6.1% | 5% | 5% | 5% |
| Jun 2026 | 36.5% | 24.4% | 16.4% | 6% | 4.9% | 6% | 6% |
| Jul 2026 | 35.2% | 23.5% | 15.8% | 7% | 5.8% | 7% | 5.8% |
| Aug 2026 | 38% | 25.4% | 13.9% | 6.2% | 5.1% | 6.2% | 5.1% |
| Sep 2026 | 35.4% | 23.7% | 15.9% | 8.7% | 5.8% | 5.8% | 4.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.4% | 49.5K | -18.2% | -2.6 points | |
| 2, held 2nd | 23.7% | 33.1K | -18.3% | -1.7 points | |
| 3, held 3rd | 15.9% | 22.2K | 0% | +1.9 points | |
| 4, held 4th | 8.7% | 12.1K | +22.2% | +2.4 points | |
| 5, moved from 7th to 5th | 5.8% | 8.1K | 0% | +0.7 pointsmoved from 7th to 5th | |
| 6, moved from 5th to 6th | 5.8% | 8.1K | -18.2% | -0.4 pointsmoved from 5th to 6th | |
| 7, moved from 6th to 7th | 4.7% | 6.6K | -18.5% | -0.4 pointsmoved from 6th to 7th |
1.
Riedel35.4%
Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.6 points.
23.7%
Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.7 points.
15.9%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +1.9 points.
8.7%
Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.4 points.
5.8%
Moved from 7th to 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.7 points.
6.Zalto
5.8%
Moved from 5th to 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
7.
Libbey4.7%
Moved from 6th to 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.4 points.
Compare search popularity between Spiegelau and its closest rivals
Every comparison with Spiegelau
11 comparisons
How has branded search demand for Spiegelau changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Spiegelau worldwide held steady at 33.1K.
- Across the 12 months ending September 2026, Spiegelau’s share of searches among wine glasses brands worldwide increased from 21.1% to 23.7%.
- Across the 12 months ending September 2026, Spiegelau’s share of searches among wine glasses brands worldwide peaked at 27.1% in March 2026 and was lowest at 18% in November 2025.
How did search popularity change for wine glasses brands worldwide in September 2026?
6 changes
In September 2026, Luigi Bormioli overtook Zalto and Libbey to rank 5th among wine glasses brands worldwide, with 5.8% of the searches.
In September 2026, Gabriel-Glas gained share of searches among wine glasses brands worldwide, from 6.2% to 8.7%.
In September 2026, Schott Zwiesel gained share of searches among wine glasses brands worldwide, from 13.9% to 15.9%.
In September 2026, Riedel lost share of searches among wine glasses brands worldwide, from 38% to 35.4%.
In September 2026, Spiegelau lost share of searches among wine glasses brands worldwide, from 25.4% to 23.7%.
Libbey’s share of searches among wine glasses brands worldwide has lost ground for 3 months in a row, from 6% to 4.7% in September 2026.
How are Spiegelau’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Spiegelau’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- spiegelau
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Where does Spiegelau compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Champagne flutes brands | 5th of 8 | 0.74% | Show ranking |
| Beer glasses brands | 3rd of 5 | 9.7% | Show ranking |
| Wine glasses brands | 2nd of 7 | 23.7% | Shown above |
Is Spiegelau your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.