How popular isZalto?
In September 2026, people searched for Zalto by name about 8,100 times worldwide, an 18.2% decrease from the previous year. These searches made up 5.8% of all global wine glasses brand searches, placing Zalto sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about wine glasses brands, Zalto appeared in three of the five answers and was the second most recommended of the seven.
Zalto is the sixth most searched of 7 competitors and the second most recommended in AI answers.
RiedelShare of searches 35.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
SpiegelauShare of searches 23.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Schott ZwieselShare of searches 15.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th- Gabriel-GlasShare of searches 8.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
- ZaltoShare of searches 5.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top wine glasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zalto was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zalto is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Riedel1st
- Zalto2nd
- Gabriel-Glas3rd
- Schott Zwiesel4th
- Spiegelau5th
Libbey6th- Luigi Bormioli–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Riedel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gabriel-Glas4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Schott Zwiesel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zalto3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Libbey3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spiegelau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Luigi Bormioli0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wine glasses brands
5 answers
Asked ChatGPT
“Which wine glasses brand should I buy?”
Asked ChatGPT
“What are the best wine glasses brands?”
Asked ChatGPT
“What's the best wine glasses brand for everyday dining?”
Searched Google, AI Overview
“best wine glasses”
Searched Google, AI Overview
“crystal wine glasses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which wine glasses brands compete with Zalto?
Share of searches by month for Riedel, Spiegelau, Schott Zwiesel, Gabriel-Glas, Luigi Bormioli, Zalto, Libbey. The figures are in the table below the chart.
View monthly share of searches table
| Month | Riedel | Spiegelau | Schott Zwiesel | Gabriel-Glas | Luigi Bormioli | Zalto | Libbey |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 21.1% | 17.3% | 6.3% | 5.2% | 6.3% | 5.2% |
| Nov 2025 | 40.3% | 18% | 18% | 8.1% | 5.4% | 6.6% | 3.6% |
| Dec 2025 | 35.6% | 19.5% | 19.5% | 8.7% | 5.8% | 7.1% | 3.9% |
| Jan 2026 | 37.2% | 20.3% | 20.3% | 6.1% | 5% | 6.1% | 5% |
| Feb 2026 | 37.2% | 20.4% | 20.4% | 6.1% | 5% | 5% | 6.1% |
| Mar 2026 | 33.1% | 27.1% | 18.1% | 5.4% | 5.4% | 5.4% | 5.4% |
| Apr 2026 | 37.6% | 25.2% | 16.9% | 6.2% | 5% | 5% | 4.1% |
| May 2026 | 37.3% | 25% | 16.7% | 6.1% | 5% | 5% | 5% |
| Jun 2026 | 36.5% | 24.4% | 16.4% | 6% | 4.9% | 6% | 6% |
| Jul 2026 | 35.2% | 23.5% | 15.8% | 7% | 5.8% | 7% | 5.8% |
| Aug 2026 | 38% | 25.4% | 13.9% | 6.2% | 5.1% | 6.2% | 5.1% |
| Sep 2026 | 35.4% | 23.7% | 15.9% | 8.7% | 5.8% | 5.8% | 4.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.4% | 49.5K | -18.2% | -2.6 points | |
| 2, held 2nd | 23.7% | 33.1K | -18.3% | -1.7 points | |
| 3, held 3rd | 15.9% | 22.2K | 0% | +1.9 points | |
| 4, held 4th | 8.7% | 12.1K | +22.2% | +2.4 points | |
| 5, moved from 7th to 5th | 5.8% | 8.1K | 0% | +0.7 pointsmoved from 7th to 5th | |
| 6, moved from 5th to 6th | 5.8% | 8.1K | -18.2% | -0.4 pointsmoved from 5th to 6th | |
| 7, moved from 6th to 7th | 4.7% | 6.6K | -18.5% | -0.4 pointsmoved from 6th to 7th |
1.
Riedel35.4%
Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.6 points.
23.7%
Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.7 points.
15.9%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +1.9 points.
8.7%
Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.4 points.
5.8%
Moved from 7th to 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.7 points.
6.Zalto
5.8%
Moved from 5th to 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
7.
Libbey4.7%
Moved from 6th to 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.4 points.
Compare popularity between Zalto and its closest rivals
Every comparison with Zalto
12 comparisons
How has branded search demand for Zalto changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zalto worldwide fell from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Zalto’s share of searches among wine glasses brands worldwide decreased from 6.3% to 5.8%.
- Across the 12 months ending September 2026, Zalto’s share of searches among wine glasses brands worldwide peaked at 7.1% in December 2025 and was lowest at 5% in February 2026.
- Across the 12 months ending September 2026, Zalto fell from 5th to 6th among wine glasses brands worldwide.
How did search popularity change for wine glasses brands worldwide in September 2026?
6 changes
In September 2026, Luigi Bormioli overtook Zalto and Libbey to rank 5th among wine glasses brands worldwide, with 5.8% of the searches.
In September 2026, Gabriel-Glas gained share of searches among wine glasses brands worldwide, from 6.2% to 8.7%.
In September 2026, Schott Zwiesel gained share of searches among wine glasses brands worldwide, from 13.9% to 15.9%.
In September 2026, Riedel lost share of searches among wine glasses brands worldwide, from 38% to 35.4%.
In September 2026, Spiegelau lost share of searches among wine glasses brands worldwide, from 25.4% to 23.7%.
Libbey’s share of searches among wine glasses brands worldwide has lost ground for 3 months in a row, from 6% to 4.7% in September 2026.
How are Zalto’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Zalto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- zalto
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Where does Zalto compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Champagne flutes brands | 8th of 8 | 0.18% | Show ranking |
| Glassware brands | 8th of 9 | 1.5% | Show ranking |
| Wine glasses brands | 6th of 7 | 5.8% | Shown above |
Is Zalto your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.