Waterford vs Zalto:Which is searched more?
In September 2026, Waterford had more branded searches than Zalto among champagne flutes brands worldwide. Waterford had about 246,000 branded searches, while Zalto had 8,100. Waterford made up 5.5% of all champagne flutes brand searches we track, and Zalto accounted for 0.18%. These are worldwide searches for English-language branded terms.
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Is Waterford or Zalto more popular in search?
Compare the champagne flutes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Waterford, Zalto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swarovski | Waterford | Riedel | Royal Doulton | Spiegelau | Schott Zwiesel | Baccarat | Zalto |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.3% | 5.4% | 1.3% | 1.1% | 0.73% | 0.6% | 0.33% | 0.22% |
| Nov 2025 | 92.8% | 3.7% | 1.1% | 0.92% | 0.5% | 0.5% | 0.22% | 0.18% |
| Dec 2025 | 94.3% | 2.5% | 0.93% | 0.76% | 0.51% | 0.51% | 0.23% | 0.19% |
| Jan 2026 | 92.4% | 3.7% | 1.1% | 1.1% | 0.61% | 0.61% | 0.27% | 0.18% |
| Feb 2026 | 93.2% | 3.7% | 0.92% | 0.76% | 0.51% | 0.51% | 0.23% | 0.12% |
| Mar 2026 | 90.4% | 5.4% | 1.1% | 1.1% | 0.9% | 0.6% | 0.27% | 0.18% |
| Apr 2026 | 90.2% | 5.4% | 1.3% | 1.1% | 0.89% | 0.6% | 0.27% | 0.18% |
| May 2026 | 92% | 4.5% | 1.1% | 0.74% | 0.74% | 0.5% | 0.27% | 0.15% |
| Jun 2026 | 90.9% | 5.5% | 1.1% | 0.9% | 0.74% | 0.49% | 0.27% | 0.18% |
| Jul 2026 | 90.8% | 5.5% | 1.1% | 0.9% | 0.74% | 0.49% | 0.27% | 0.22% |
| Aug 2026 | 89.1% | 6.6% | 1.3% | 1.1% | 0.88% | 0.48% | 0.32% | 0.22% |
| Sep 2026 | 90.9% | 5.5% | 1.1% | 0.9% | 0.74% | 0.49% | 0.22% | 0.18% |
How has the Waterford and Zalto comparison changed over the last 12 months?
3 findings
- Waterford was ahead of Zalto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Waterford’s share of searches among champagne flutes brands worldwide moved from 5.4% to 5.5%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Zalto’s share of searches among champagne flutes brands worldwide moved from 0.22% to 0.18%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for champagne flutes brands worldwide in September 2026?
2 changes
In September 2026, Waterford lost share of searches among champagne flutes brands worldwide, from 6.6% to 5.5%.
Estimated monthly branded searches for Zalto worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Waterford’s and Zalto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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