How popular isZalto?
In September 2026, people searched for Zalto by name about 8,100 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.18% of all global champagne flutes brand searches, placing Zalto eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about champagne flutes brands, Zalto appeared in two of the five answers and was the fifth most recommended of the eight.
Zalto is the eighth most searched of 8 competitors and the fifth most recommended in AI answers.
SwarovskiShare of searches 90.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
WaterfordShare of searches 5.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
RiedelShare of searches 1.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Royal DoultonShare of searches 0.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- ZaltoShare of searches 0.18%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top champagne flutes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zalto was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zalto is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Riedel1st
- Waterford2nd
Schott Zwiesel3rd
Baccarat4th- Zalto5th
Spiegelau6th- Swarovski–
- Royal Doulton–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Waterford5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Riedel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schott Zwiesel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Baccarat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spiegelau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zalto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Swarovski0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about champagne flutes brands
5 answers
Asked ChatGPT
“Which Champagne flutes brand should I buy?”
Asked ChatGPT
“What are the best Champagne flutes brands?”
Asked ChatGPT
“What's the best Champagne flutes brand for special occasions?”
Searched Google, AI Overview
“best champagne flutes”
Searched Google, AI Overview
“crystal champagne glasses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which champagne flutes brands compete with Zalto?
Share of searches by month for Swarovski, Waterford, Zalto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swarovski | Waterford | Riedel | Royal Doulton | Spiegelau | Schott Zwiesel | Baccarat | Zalto |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.3% | 5.4% | 1.3% | 1.1% | 0.73% | 0.6% | 0.33% | 0.22% |
| Nov 2025 | 92.8% | 3.7% | 1.1% | 0.92% | 0.5% | 0.5% | 0.22% | 0.18% |
| Dec 2025 | 94.3% | 2.5% | 0.93% | 0.76% | 0.51% | 0.51% | 0.23% | 0.19% |
| Jan 2026 | 92.4% | 3.7% | 1.1% | 1.1% | 0.61% | 0.61% | 0.27% | 0.18% |
| Feb 2026 | 93.2% | 3.7% | 0.92% | 0.76% | 0.51% | 0.51% | 0.23% | 0.12% |
| Mar 2026 | 90.4% | 5.4% | 1.1% | 1.1% | 0.9% | 0.6% | 0.27% | 0.18% |
| Apr 2026 | 90.2% | 5.4% | 1.3% | 1.1% | 0.89% | 0.6% | 0.27% | 0.18% |
| May 2026 | 92% | 4.5% | 1.1% | 0.74% | 0.74% | 0.5% | 0.27% | 0.15% |
| Jun 2026 | 90.9% | 5.5% | 1.1% | 0.9% | 0.74% | 0.49% | 0.27% | 0.18% |
| Jul 2026 | 90.8% | 5.5% | 1.1% | 0.9% | 0.74% | 0.49% | 0.27% | 0.22% |
| Aug 2026 | 89.1% | 6.6% | 1.3% | 1.1% | 0.88% | 0.48% | 0.32% | 0.22% |
| Sep 2026 | 90.9% | 5.5% | 1.1% | 0.9% | 0.74% | 0.49% | 0.22% | 0.18% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.9% | 4.1M | 0% | +1.8 points | |
| 2, held 2nd | 5.5% | 246K | -18.3% | -1.1 points | |
| 3, held 3rd | 1.1% | 49.5K | -18.2% | -0.2 points | |
| 4, held 4th | 0.9% | 40.5K | -18.2% | -0.2 points | |
| 5, held 5th | 0.74% | 33.1K | -18.3% | -0.1 points | |
| 6, held 6th | 0.49% | 22.2K | 0% | 0 points | |
| 7, held 7th | 0.22% | 9.9K | -33.1% | -0.1 points | |
| 8, held 8th | 0.18% | 8.1K | -18.2% | 0 points |
90.9%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +1.8 points.
5.5%
Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -1.1 points.
3.
Riedel1.1%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
0.9%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
0.74%
Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.
0.49%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Baccarat0.22%
Held 7th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.1 points.
8.Zalto
0.18%
Held 8th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare popularity between Zalto and its closest rivals
Every comparison with Zalto
12 comparisons
How has branded search demand for Zalto changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zalto worldwide fell from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Zalto’s share of searches among champagne flutes brands worldwide held steady, from 0.22% to 0.18%.
How did search popularity change for champagne flutes brands worldwide in September 2026?
6 changes
In September 2026, Swarovski gained share of searches among champagne flutes brands worldwide, from 89.1% to 90.9%.
In September 2026, Waterford lost share of searches among champagne flutes brands worldwide, from 6.6% to 5.5%.
Estimated monthly branded searches for Baccarat worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
Estimated monthly branded searches for Riedel worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Estimated monthly branded searches for Royal Doulton worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Estimated monthly branded searches for Zalto worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are Zalto’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Zalto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- zalto
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Where does Zalto compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Champagne flutes brands | 8th of 8 | 0.18% | Shown above |
| Glassware brands | 8th of 9 | 1.5% | Show ranking |
| Wine glasses brands | 6th of 7 | 5.8% | Show ranking |
Is Zalto your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.