Brandwave

How popular isSpiegelau?

In September 2026, people searched for Spiegelau by name about 33,100 times worldwide, about the same as the previous year. These searches made up 9.7% of all global beer glasses brand searches, placing Spiegelau third out of five brands. When we asked both ChatGPT and Google AI Overviews about beer glasses brands, Spiegelau appeared in three of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Spiegelau is the third most searched of 5 competitors and the second most recommended in AI answers.

  1. WaterfordShare of searches 72.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. RiedelShare of searches 14.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. SpiegelauShare of searches 9.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. LibbeyShare of searches 1.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. RastalShare of searches 1.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top beer glasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spiegelau was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Spiegelau is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Libbey1st
  2. Spiegelau2nd
  3. Rastal3rd
  4. Riedel4th
  5. Waterford–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Libbey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rastal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spiegelau3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Riedel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Waterford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about beer glasses brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which beer glasses brands compete with Spiegelau?

Spiegelau against beer glasses brands worldwide, by month

Share of searches by month for Waterford, Riedel, Spiegelau. The figures are in the table below the chart.

View monthly share of searches table
MonthWaterfordRiedelSpiegelauLibbeyRastal
Oct 202569.9%17.2%9.4%2.3%1.2%
Nov 202567.6%20.3%9.1%1.8%1.2%
Dec 202561.3%22.6%12.3%2.5%1.3%
Jan 202665.5%19.7%10.8%2.6%1.4%
Feb 202669.5%17.1%9.4%2.8%1.2%
Mar 202670.6%14.2%11.6%2.3%1.3%
Apr 202668.7%16.9%11.3%1.8%1.2%
May 202668.4%16.8%11.3%2.3%1.2%
Jun 202672.3%14.5%9.7%2.4%1.1%
Jul 202672.1%14.5%9.7%2.4%1.3%
Aug 202672.6%14.6%9.8%2%1.1%
Sep 202672.4%14.6%9.7%1.9%1.3%

  1. 1.Waterford

    72.4%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  2. 2.Riedel

    14.6%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  3. 3.Spiegelau

    9.7%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share 0 points.

  4. 4.Libbey

    1.9%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.

  5. 5.Rastal

    1.3%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Spiegelau and its closest rivals

Every comparison with Spiegelau

10 comparisons

How has branded search demand for Spiegelau changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Spiegelau worldwide held steady at 33.1K.
  • Across the 12 months ending September 2026, Spiegelau’s share of searches among beer glasses brands worldwide peaked at 12.3% in December 2025 and was lowest at 9.1% in November 2025.

How did search popularity change for beer glasses brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Libbey worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

  2. Estimated monthly branded searches for Riedel worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are Spiegelau’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Spiegelau’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spiegelau

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How the Brand Demand Index is measured

Where does Spiegelau compete?

Spiegelau is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Champagne flutes brands4th of 78.1%Show ranking
Beer glasses brands3rd of 59.7%Shown above
Wine glasses brands2nd of 723.7%Show ranking
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