Spiegelau vs Waterford:Which is more popular?
In September 2026, Waterford had more branded searches than Spiegelau among beer glasses brands worldwide. Waterford had about 246,000 branded searches, while Spiegelau had 33,100. Waterford made up 72.4% of all beer glasses brand searches we track, and Spiegelau accounted for 9.7%. When we asked ChatGPT and Google AI Overviews about beer glasses brands, Spiegelau appeared in three of the five answers and Waterford in none.
Who do people search for more?
Waterford, about 7 searches for every 1 for Spiegelau
Who does AI mention more?
Spiegelau, mentioned in 3 of 5 answers, Waterford in 0
Who does AI recommend more?
Spiegelau, the only one of the two named
Follow Spiegelau vs Waterford and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top beer glasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Spiegelau was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Waterford did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Libbey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rastal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Spiegelau3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Riedel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Waterford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about beer glasses brands
5 answers
Asked ChatGPT
“Which beer glasses brand should I buy?”
Asked ChatGPT
“What are the best beer glasses brands?”
Asked ChatGPT
“What's the best beer glasses brand for home bar?”
Searched Google, AI Overview
“beer glasses brands”
Searched Google, AI Overview
“beer glass brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Spiegelau or Waterford more popular in search?
This chart shows how often people search Google for Spiegelau and Waterford by name. Each line represents a brand's share of searches for all five beer glasses brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Waterford, Spiegelau. The figures are in the table below the chart.
View monthly share of searches table
| Month | Waterford | Riedel | Spiegelau | Libbey | Rastal |
|---|---|---|---|---|---|
| Oct 2025 | 69.9% | 17.2% | 9.4% | 2.3% | 1.2% |
| Nov 2025 | 67.6% | 20.3% | 9.1% | 1.8% | 1.2% |
| Dec 2025 | 61.3% | 22.6% | 12.3% | 2.5% | 1.3% |
| Jan 2026 | 65.5% | 19.7% | 10.8% | 2.6% | 1.4% |
| Feb 2026 | 69.5% | 17.1% | 9.4% | 2.8% | 1.2% |
| Mar 2026 | 70.6% | 14.2% | 11.6% | 2.3% | 1.3% |
| Apr 2026 | 68.7% | 16.9% | 11.3% | 1.8% | 1.2% |
| May 2026 | 68.4% | 16.8% | 11.3% | 2.3% | 1.2% |
| Jun 2026 | 72.3% | 14.5% | 9.7% | 2.4% | 1.1% |
| Jul 2026 | 72.1% | 14.5% | 9.7% | 2.4% | 1.3% |
| Aug 2026 | 72.6% | 14.6% | 9.8% | 2% | 1.1% |
| Sep 2026 | 72.4% | 14.6% | 9.7% | 1.9% | 1.3% |
How has the Spiegelau and Waterford comparison changed over the last 12 months?
3 findings
- Waterford was ahead of Spiegelau in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Spiegelau’s share of searches among beer glasses brands worldwide moved from 9.4% to 9.7%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Waterford’s share of searches among beer glasses brands worldwide moved from 69.9% to 72.4%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for beer glasses brands worldwide in September 2026?
0 changes
Neither Spiegelau nor Waterford moved beyond provider rounding among beer glasses brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Spiegelau’s and Waterford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among beer glasses brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.