How popular isBaccarat?
In September 2026, people searched for Baccarat by name about 9,900 times worldwide, a 33.1% decrease from the previous year. These searches made up 2.4% of all global champagne flutes brand searches, placing Baccarat sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about champagne flutes brands, Baccarat appeared in three of the five answers and was the fourth most recommended of the eight.
Baccarat is the sixth most searched of 8 competitors and the fourth most recommended in AI answers.
WaterfordShare of searches 59.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
RiedelShare of searches 12%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Royal DoultonShare of searches 9.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SpiegelauShare of searches 8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
BaccaratShare of searches 2.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top champagne flutes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Baccarat was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Baccarat is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Riedel1st
- Waterford2nd
Schott Zwiesel3rd- Baccarat4th
- Zalto5th
- Spiegelau6th
- Royal Doulton–
Swarovski–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Waterford5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Riedel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schott Zwiesel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Baccarat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spiegelau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zalto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Swarovski0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about champagne flutes brands
5 answers
Asked ChatGPT
“Which Champagne flutes brand should I buy?”
Asked ChatGPT
“What are the best Champagne flutes brands?”
Asked ChatGPT
“What's the best Champagne flutes brand for special occasions?”
Searched Google, AI Overview
“best champagne flutes”
Searched Google, AI Overview
“crystal champagne glasses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which champagne flutes brands compete with Baccarat?
Share of searches by month for Waterford, Riedel, Royal Doulton, Spiegelau, Schott Zwiesel, Baccarat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Waterford | Riedel | Royal Doulton | Spiegelau | Schott Zwiesel | Baccarat | Zalto | Swarovski |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.6% | 13.7% | 11.2% | 7.5% | 6.1% | 3.3% | 2.2% | 0.43% |
| Nov 2025 | 51.7% | 15.6% | 12.7% | 7% | 7% | 3.1% | 2.5% | 0.4% |
| Dec 2025 | 44.4% | 16.4% | 13.4% | 9% | 9% | 4% | 3.3% | 0.64% |
| Jan 2026 | 48.5% | 14.6% | 14.6% | 8% | 8% | 3.6% | 2.4% | 0.46% |
| Feb 2026 | 55% | 13.5% | 11.1% | 7.4% | 7.4% | 3.3% | 1.8% | 0.44% |
| Mar 2026 | 56.6% | 11.4% | 11.4% | 9.3% | 6.2% | 2.8% | 1.9% | 0.37% |
| Apr 2026 | 55.2% | 13.6% | 11.1% | 9.1% | 6.1% | 2.7% | 1.8% | 0.43% |
| May 2026 | 56% | 13.8% | 9.2% | 9.2% | 6.2% | 3.4% | 1.8% | 0.43% |
| Jun 2026 | 59.5% | 12% | 9.8% | 8% | 5.4% | 2.9% | 2% | 0.39% |
| Jul 2026 | 59.2% | 11.9% | 9.8% | 8% | 5.3% | 2.9% | 2.4% | 0.46% |
| Aug 2026 | 60.2% | 12.1% | 9.9% | 8.1% | 4.4% | 3% | 2% | 0.38% |
| Sep 2026 | 59.8% | 12% | 9.8% | 8% | 5.4% | 2.4% | 2% | 0.46% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.8% | 246K | -18.3% | -0.3 points | |
| 2, held 2nd | 12% | 49.5K | -18.2% | -0.1 points | |
| 3, held 3rd | 9.8% | 40.5K | -18.2% | 0 points | |
| 4, held 4th | 8% | 33.1K | -18.3% | 0 points | |
| 5, held 5th | 5.4% | 22.2K | 0% | +1 points | |
| 6, held 6th | 2.4% | 9.9K | -33.1% | -0.6 points | |
| 7, held 7th | 2% | 8.1K | -18.2% | 0 points | |
| 8, held 8th | 0.46% | 1.9K | 0% | +0.1 points |
59.8%
Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -0.3 points.
2.
Riedel12%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
9.8%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
8%
Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share 0 points.
5.4%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +1 points.
6.
Baccarat2.4%
Held 6th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.6 points.
7.Zalto
2%
Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.
0.46%
Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Baccarat and its closest rivals
Every comparison with Baccarat
11 comparisons
How has branded search demand for Baccarat changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Baccarat worldwide fell from 14.8K to 9.9K.
- Across the 12 months ending September 2026, Baccarat’s share of searches among champagne flutes brands worldwide decreased from 3.3% to 2.4%.
- Across the 12 months ending September 2026, Baccarat’s share of searches among champagne flutes brands worldwide peaked at 4% in December 2025 and was lowest at 2.4% in September 2026.
How did search popularity change for champagne flutes brands worldwide in September 2026?
5 changes
In September 2026, Schott Zwiesel gained share of searches among champagne flutes brands worldwide, from 4.4% to 5.4%.
In September 2026, Baccarat lost share of searches among champagne flutes brands worldwide, from 3% to 2.4%.
Estimated monthly branded searches for Riedel worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Estimated monthly branded searches for Royal Doulton worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Estimated monthly branded searches for Zalto worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are Baccarat’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Baccarat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- baccarat crystal
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Where does Baccarat compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Glassware brands | 6th of 9 | 1.8% | Show ranking |
| Champagne flutes brands | 6th of 8 | 2.4% | Shown above |
Is Baccarat your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.