Brandwave

Baccarat vs Swarovski:Which is more popular?

In September 2026, Swarovski had more branded searches than Baccarat among champagne flutes brands worldwide. Swarovski had about 4.1 million branded searches, while Baccarat had 9,900. Swarovski made up 90.9% of all champagne flutes brand searches we track, and Baccarat accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about champagne flutes brands, Baccarat appeared in three of the five answers and Swarovski in none.

Among champagne flutes brands worldwide in September 2026

Who do people search for more?

Swarovski, about 413 searches for every 1 for Baccarat

Swarovski 4.1M searchesBaccarat 9.9K searches

Who does AI mention more?

Baccarat, mentioned in 3 of 5 answers, Swarovski in 0

Baccarat in 3 of 5Swarovski in 0 of 5

Who does AI recommend more?

Baccarat, the only one of the two named

Baccarat first in 3Swarovski never named

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Top champagne flutes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Baccarat was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Swarovski did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Riedel1st
  2. Waterford2nd
  3. Schott Zwiesel3rd
  4. Baccarat4th
  5. Zalto5th
  6. Spiegelau6th
  7. Swarovski–
  8. Royal Doulton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Waterford5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Riedel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schott Zwiesel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baccarat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spiegelau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zalto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swarovski0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about champagne flutes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Baccarat or Swarovski more popular in search?

This chart shows how often people search Google for Baccarat and Swarovski by name. Each line represents a brand's share of searches for all eight champagne flutes brands we track, month by month, from English-language searches worldwide.

Baccarat and Swarovski among champagne flutes brands worldwide, by month

Share of searches by month for Swarovski, Baccarat. The figures are in the table below the chart.

View monthly share of searches table
MonthSwarovskiWaterfordRiedelRoyal DoultonSpiegelauSchott ZwieselBaccaratZalto
Oct 202590.3%5.4%1.3%1.1%0.73%0.6%0.33%0.22%
Nov 202592.8%3.7%1.1%0.92%0.5%0.5%0.22%0.18%
Dec 202594.3%2.5%0.93%0.76%0.51%0.51%0.23%0.19%
Jan 202692.4%3.7%1.1%1.1%0.61%0.61%0.27%0.18%
Feb 202693.2%3.7%0.92%0.76%0.51%0.51%0.23%0.12%
Mar 202690.4%5.4%1.1%1.1%0.9%0.6%0.27%0.18%
Apr 202690.2%5.4%1.3%1.1%0.89%0.6%0.27%0.18%
May 202692%4.5%1.1%0.74%0.74%0.5%0.27%0.15%
Jun 202690.9%5.5%1.1%0.9%0.74%0.49%0.27%0.18%
Jul 202690.8%5.5%1.1%0.9%0.74%0.49%0.27%0.22%
Aug 202689.1%6.6%1.3%1.1%0.88%0.48%0.32%0.22%
Sep 202690.9%5.5%1.1%0.9%0.74%0.49%0.22%0.18%

How has the Baccarat and Swarovski comparison changed over the last 12 months?

3 findings
  • Swarovski was ahead of Baccarat in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Baccarat’s share of searches among champagne flutes brands worldwide moved from 0.33% to 0.22%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
  • Across the 12 months ending September 2026, Swarovski’s share of searches among champagne flutes brands worldwide moved from 90.3% to 90.9%, and its estimated monthly branded searches held steady at 4.1M.

How did search popularity change for champagne flutes brands worldwide in September 2026?

2 changes

  1. In September 2026, Swarovski gained share of searches among champagne flutes brands worldwide, from 89.1% to 90.9%.

  2. Estimated monthly branded searches for Baccarat worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Baccarat’s and Swarovski’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Baccarat

1 branded search term

  • baccarat crystal

Swarovski

1 branded search term

  • swarovski

How the Brand Demand Index is measured

Other head-to-heads among champagne flutes brands

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