Swarovski vs Waterford:Which is searched more?
In September 2026, Swarovski had more branded searches than Waterford among champagne flutes brands worldwide. Swarovski was estimated to have 4.1M branded searches compared to Waterford’s 246K, and held a 93.5% Share of Search versus Waterford’s 5.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Swarovski or Waterford?
Compare the champagne flutes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Swarovski, Waterford. The figures are in the table below the chart.
View monthly share of search table
| Month | Swarovski | Waterford | Royal Doulton |
|---|---|---|---|
| Oct 2025 | 93.3% | 5.6% | 1.1% |
| Nov 2025 | 95.2% | 3.8% | 0.94% |
| Dec 2025 | 96.6% | 2.6% | 0.78% |
| Jan 2026 | 95% | 3.8% | 1.1% |
| Feb 2026 | 95.4% | 3.8% | 0.77% |
| Mar 2026 | 93.3% | 5.6% | 1.1% |
| Apr 2026 | 93.3% | 5.6% | 1.1% |
| May 2026 | 94.6% | 4.7% | 0.77% |
| Jun 2026 | 93.5% | 5.6% | 0.93% |
| Jul 2026 | 93.5% | 5.6% | 0.93% |
| Aug 2026 | 92.1% | 6.8% | 1.1% |
| Sep 2026 | 93.5% | 5.6% | 0.93% |
How has the Swarovski and Waterford comparison changed over the last 12 months?
3 findings
- Swarovski was ahead of Waterford in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Swarovski’s estimated Share of Search among champagne flutes brands worldwide moved from 93.3% to 93.5%, and its estimated monthly branded searches held steady at 4.1M.
- Across the 12 months ending September 2026, Waterford’s estimated Share of Search among champagne flutes brands worldwide held steady at 5.6%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for champagne flutes brands worldwide in September 2026?
2 changes
In September 2026, Swarovski gained estimated Share of Search among champagne flutes brands worldwide, from 92.1% to 93.5%.
In September 2026, Waterford lost estimated Share of Search among champagne flutes brands worldwide, from 6.8% to 5.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Swarovski’s and Waterford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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