Baccarat vs Bormioli Rocco:Which is searched more?
In September 2026, Bormioli Rocco had more branded searches than Baccarat among glassware brands worldwide. Bormioli Rocco had about 22,200 branded searches, while Baccarat had 9,900. Bormioli Rocco made up 4.1% of all glassware brand searches we track, and Baccarat accounted for 1.8%. These are worldwide searches for English-language branded terms.
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Is Baccarat or Bormioli Rocco more popular in search?
Compare the glassware brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Bormioli Rocco, Baccarat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Waterford | Duralex | Riedel | Bormioli Rocco | Schott Zwiesel | Baccarat | Luigi Bormioli | Zalto | Libbey |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 29.4% | 10.8% | 4% | 4.8% | 2.6% | 1.4% | 1.8% | 1.4% |
| Nov 2025 | 25.4% | 56.8% | 7.6% | 2.3% | 3.4% | 1.5% | 1% | 1.2% | 0.68% |
| Dec 2025 | 35.8% | 29.4% | 13.2% | 4.8% | 7.2% | 3.2% | 2.2% | 2.6% | 1.4% |
| Jan 2026 | 38.1% | 31.3% | 11.5% | 5.1% | 6.3% | 2.8% | 1.5% | 1.9% | 1.5% |
| Feb 2026 | 45.4% | 24.8% | 11.2% | 5% | 6.1% | 2.7% | 1.5% | 1.5% | 1.8% |
| Mar 2026 | 50.1% | 22.4% | 10.1% | 4.5% | 5.5% | 2.5% | 1.6% | 1.6% | 1.6% |
| Apr 2026 | 46.8% | 25.7% | 11.5% | 4.2% | 5.2% | 2.3% | 1.5% | 1.5% | 1.3% |
| May 2026 | 41.3% | 33.7% | 10.2% | 3.7% | 4.5% | 2.5% | 1.4% | 1.4% | 1.4% |
| Jun 2026 | 45.6% | 30.6% | 9.2% | 4.1% | 4.1% | 2.2% | 1.2% | 1.5% | 1.5% |
| Jul 2026 | 49.9% | 22.3% | 10% | 5.5% | 4.5% | 2.5% | 1.6% | 2% | 1.6% |
| Aug 2026 | 51.3% | 23% | 10.3% | 4.6% | 3.8% | 2.5% | 1.4% | 1.7% | 1.4% |
| Sep 2026 | 45.8% | 30.7% | 9.2% | 4.1% | 4.1% | 1.8% | 1.5% | 1.5% | 1.2% |
How has the Baccarat and Bormioli Rocco comparison changed over the last 12 months?
3 findings
- Bormioli Rocco was ahead of Baccarat in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baccarat’s share of searches among glassware brands worldwide moved from 2.6% to 1.8%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 12 months ending September 2026, Bormioli Rocco’s share of searches among glassware brands worldwide moved from 4% to 4.1%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for glassware brands worldwide in September 2026?
1 change
In September 2026, Baccarat lost share of searches among glassware brands worldwide, from 2.5% to 1.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Baccarat’s and Bormioli Rocco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baccarat
1 branded search term
- baccarat crystal
Bormioli Rocco
1 branded search term
- bormioli rocco
Other head-to-heads among glassware brands
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