How popular isRoyal Doulton in search?
In August 2026, there were an estimated 49.5K branded searches for Royal Doulton worldwide which held steady over the last 11 months. Royal Doulton holds 7.8% estimated Share of Search among dinnerware brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Portmeirion47.5%
- Villeroy & Boch21.3%
Corelle9.5%- Denby9.5%
Royal Doulton7.8%
Maxwell & Williams4.3%
Follow Royal Doulton and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which dinnerware brands compete with Royal Doulton?
Share of Search by month for Portmeirion, Villeroy & Boch, Corelle, Denby, Royal Doulton, Maxwell & Williams. The figures are in the table below the chart.
View monthly share of search table
| Month | Portmeirion | Villeroy & Boch | Corelle | Denby | Royal Doulton | Maxwell & Williams |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 34.1% | 12.5% | 8.4% | 10.2% | 6.8% |
| Nov 2025 | 15.7% | 42.6% | 15.7% | 8.6% | 10.5% | 7% |
| Dec 2025 | 16.8% | 45.9% | 11.3% | 9.2% | 9.2% | 7.6% |
| Jan 2026 | 20.8% | 38.1% | 14% | 9.4% | 11.5% | 6.3% |
| Feb 2026 | 31.3% | 31.3% | 14% | 7.7% | 9.4% | 6.3% |
| Mar 2026 | 28.6% | 28.6% | 10.5% | 19.1% | 8.6% | 4.7% |
| Apr 2026 | 33.1% | 22.2% | 9.9% | 22.2% | 8.1% | 4.5% |
| May 2026 | 41% | 22.5% | 10.1% | 15.1% | 6.8% | 4.5% |
| Jun 2026 | 41.4% | 18.5% | 10.2% | 18.5% | 6.8% | 4.6% |
| Jul 2026 | 49.8% | 22.3% | 10% | 6.7% | 6.7% | 4.5% |
| Aug 2026 | 47.5% | 21.3% | 9.5% | 9.5% | 7.8% | 4.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.5% | 301K | 0% | -2.3 points | |
| 2, held 2nd | 21.3% | 135K | 0% | -1 points | |
| 3, held 3rd | 9.5% | 60.5K | 0% | -0.5 points | |
| 4, held 4th | 9.5% | 60.5K | +49.4% | +2.8 points | |
| 5, held 5th | 7.8% | 49.5K | +22.2% | +1.1 points | |
| 6, held 6th | 4.3% | 27.1K | 0% | -0.2 points |
47.5%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share -2.3 points.
21.3%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -1 points.
3.
Corelle9.5%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.Denby
9.5%
Held 4th. 60.5K estimated branded searches, +49.4% vs prior month. Share +2.8 points.
7.8%
Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.1 points.
4.3%
Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Royal Doulton and its closest rivals
- Royal Doulton vs Portmeirion: compare search popularity
- Royal Doulton vs Villeroy & Boch: compare search popularity
- Royal Doulton vs Corelle: compare search popularity
- Royal Doulton vs Denby: compare search popularity
- Royal Doulton vs Maxwell & Williams: compare search popularity
- Compare Royal Doulton with any brand
How has branded search demand for Royal Doulton changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Royal Doulton worldwide held steady at 49.5K.
- Across the 11 months ending August 2026, Royal Doulton’s estimated Share of Search among dinnerware brands worldwide decreased from 10.2% to 7.8%.
- Across the 11 months ending August 2026, Royal Doulton’s estimated Share of Search among dinnerware brands worldwide peaked at 11.5% in January 2026 and was lowest at 6.7% in July 2026.
- Across the 11 months ending August 2026, Royal Doulton fell from 4th to 5th among dinnerware brands worldwide.
How did search popularity change for dinnerware brands worldwide in August 2026?
5 changes
In August 2026, Denby gained estimated Share of Search among dinnerware brands worldwide, from 6.7% to 9.5%.
In August 2026, Royal Doulton gained estimated Share of Search among dinnerware brands worldwide, from 6.7% to 7.8%.
In August 2026, Portmeirion lost estimated Share of Search among dinnerware brands worldwide, from 49.8% to 47.5%.
In August 2026, Villeroy & Boch lost estimated Share of Search among dinnerware brands worldwide, from 22.3% to 21.3%.
Estimated monthly branded searches for Maxwell & Williams worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
How is Royal Doulton measured?
Brandwave collects information about searches that people make online using Royal Doulton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- royal doulton
Do you work for Royal Doulton? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Royal Doulton your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.