Royal Doulton vs Wedgwood:Which is searched more?
In September 2026, Wedgwood had more branded searches than Royal Doulton among dinner set brands worldwide. Wedgwood was estimated to have 49.5K branded searches compared to Royal Doulton’s 40.5K, and held a 9.5% Share of Search versus Royal Doulton’s 7.8%. These are worldwide searches for English-language branded terms.
Follow Royal Doulton vs Wedgwood and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Royal Doulton or Wedgwood?
Compare the dinner set brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wedgwood, Royal Doulton. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecology | Corelle | Wedgwood | Royal Doulton | Denby | Maxwell & Williams | Asda | Habitat |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.7% | 9.8% | 9.8% | 8% | 6.6% | 3.6% | 1.1% | 1.3% |
| Nov 2025 | 49.9% | 15% | 10% | 10% | 8.2% | 4.5% | 1.1% | 1.3% |
| Dec 2025 | 43.6% | 13.1% | 13.1% | 10.7% | 10.7% | 5.9% | 1.4% | 1.4% |
| Jan 2026 | 65.8% | 8.8% | 7.2% | 7.2% | 5.9% | 3.2% | 0.79% | 0.97% |
| Feb 2026 | 57.7% | 11.6% | 9.5% | 7.8% | 6.3% | 4.3% | 1.3% | 1.6% |
| Mar 2026 | 53.6% | 8.8% | 8.8% | 7.2% | 16% | 3.2% | 1.2% | 1.2% |
| Apr 2026 | 52.8% | 8.7% | 7.1% | 7.1% | 19.4% | 2.6% | 1.2% | 1.2% |
| May 2026 | 51% | 10.3% | 10.3% | 6.9% | 15.3% | 3.8% | 1.4% | 1.1% |
| Jun 2026 | 40.3% | 12.1% | 9.9% | 8.1% | 22.1% | 4.5% | 1.6% | 1.3% |
| Jul 2026 | 47.3% | 14.2% | 11.7% | 9.5% | 9.5% | 4.3% | 1.9% | 1.6% |
| Aug 2026 | 48.1% | 11.8% | 11.8% | 9.7% | 11.8% | 3.5% | 1.6% | 1.6% |
| Sep 2026 | 58% | 11.7% | 9.5% | 7.8% | 6.4% | 3.5% | 1.6% | 1.6% |
How has the Royal Doulton and Wedgwood comparison changed over the last 12 months?
3 findings
- Wedgwood was ahead of Royal Doulton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Royal Doulton’s estimated Share of Search among dinner set brands worldwide moved from 8% to 7.8%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Wedgwood’s estimated Share of Search among dinner set brands worldwide moved from 9.8% to 9.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for dinner set brands worldwide in September 2026?
2 changes
In September 2026, Wedgwood lost estimated Share of Search among dinner set brands worldwide, from 11.8% to 9.5%.
In September 2026, Royal Doulton lost estimated Share of Search among dinner set brands worldwide, from 9.7% to 7.8%.
Other head-to-heads among dinner set brands
How each brand is measured
Brandwave collects information about searches that people make online using Royal Doulton’s and Wedgwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Royal Doulton
1 branded search term
- royal doulton
Wedgwood
1 branded search term
- wedgwood
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.