Royal Doulton vs Villeroy & Boch:Which is more popular by branded search?

Name: Royal Doulton vs Villeroy & Boch: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Villeroy & Boch had more branded searches than Royal Doulton among dinnerware brands worldwide. Villeroy & Boch was estimated to have 135K branded searches compared to Royal Doulton’s 49.5K, and held a 21.3% Share of Search versus Royal Doulton’s 7.8%. These are worldwide searches for English-language branded terms.

Share of Search among dinnerware brands worldwide in August 2026Which is more popular in search, Royal Doulton or Villeroy & Boch?

Follow Royal Doulton vs Villeroy & Boch and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Royal Doulton or Villeroy & Boch?

Compare the dinnerware brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Royal Doulton and Villeroy & Boch among dinnerware brands worldwide, by month

Month	Portmeirion	Villeroy & Boch	Corelle	Denby	Royal Doulton	Maxwell & Williams
Oct 2025	27.9%	34.1%	12.5%	8.4%	10.2%	6.8%
Nov 2025	15.7%	42.6%	15.7%	8.6%	10.5%	7%
Dec 2025	16.8%	45.9%	11.3%	9.2%	9.2%	7.6%
Jan 2026	20.8%	38.1%	14%	9.4%	11.5%	6.3%
Feb 2026	31.3%	31.3%	14%	7.7%	9.4%	6.3%
Mar 2026	28.6%	28.6%	10.5%	19.1%	8.6%	4.7%
Apr 2026	33.1%	22.2%	9.9%	22.2%	8.1%	4.5%
May 2026	41%	22.5%	10.1%	15.1%	6.8%	4.5%
Jun 2026	41.4%	18.5%	10.2%	18.5%	6.8%	4.6%
Jul 2026	49.8%	22.3%	10%	6.7%	6.7%	4.5%
Aug 2026	47.5%	21.3%	9.5%	9.5%	7.8%	4.3%
Sep 2026	—	—	—	—	—	—

How has the Royal Doulton and Villeroy & Boch comparison changed over the last 12 months?

3 findings

Villeroy & Boch was ahead of Royal Doulton in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Royal Doulton’s estimated Share of Search among dinnerware brands worldwide moved from 10.2% to 7.8%, and its estimated monthly branded searches held steady at 49.5K.
Across the 11 months ending August 2026, Villeroy & Boch’s estimated Share of Search among dinnerware brands worldwide moved from 34.1% to 21.3%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for dinnerware brands worldwide in August 2026?

2 changes

In August 2026, Royal Doulton gained estimated Share of Search among dinnerware brands worldwide, from 6.7% to 7.8%.
In August 2026, Villeroy & Boch lost estimated Share of Search among dinnerware brands worldwide, from 22.3% to 21.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Royal Doulton’s and Villeroy & Boch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.