How popular isVilleroy & Boch in search?
In August 2026, there were an estimated 135K branded searches for Villeroy & Boch worldwide which is down 18.2% over the last 11 months. Villeroy & Boch holds 21.3% estimated Share of Search among dinnerware brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Portmeirion47.5%
- Villeroy & Boch21.3%
Corelle9.5%- Denby9.5%
Royal Doulton7.8%
Maxwell & Williams4.3%
Follow Villeroy & Boch and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which dinnerware brands compete with Villeroy & Boch?
Share of Search by month for Portmeirion, Villeroy & Boch, Corelle, Denby, Royal Doulton, Maxwell & Williams. The figures are in the table below the chart.
View monthly share of search table
| Month | Portmeirion | Villeroy & Boch | Corelle | Denby | Royal Doulton | Maxwell & Williams |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 34.1% | 12.5% | 8.4% | 10.2% | 6.8% |
| Nov 2025 | 15.7% | 42.6% | 15.7% | 8.6% | 10.5% | 7% |
| Dec 2025 | 16.8% | 45.9% | 11.3% | 9.2% | 9.2% | 7.6% |
| Jan 2026 | 20.8% | 38.1% | 14% | 9.4% | 11.5% | 6.3% |
| Feb 2026 | 31.3% | 31.3% | 14% | 7.7% | 9.4% | 6.3% |
| Mar 2026 | 28.6% | 28.6% | 10.5% | 19.1% | 8.6% | 4.7% |
| Apr 2026 | 33.1% | 22.2% | 9.9% | 22.2% | 8.1% | 4.5% |
| May 2026 | 41% | 22.5% | 10.1% | 15.1% | 6.8% | 4.5% |
| Jun 2026 | 41.4% | 18.5% | 10.2% | 18.5% | 6.8% | 4.6% |
| Jul 2026 | 49.8% | 22.3% | 10% | 6.7% | 6.7% | 4.5% |
| Aug 2026 | 47.5% | 21.3% | 9.5% | 9.5% | 7.8% | 4.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.5% | 301K | 0% | -2.3 points | |
| 2, held 2nd | 21.3% | 135K | 0% | -1 points | |
| 3, held 3rd | 9.5% | 60.5K | 0% | -0.5 points | |
| 4, held 4th | 9.5% | 60.5K | +49.4% | +2.8 points | |
| 5, held 5th | 7.8% | 49.5K | +22.2% | +1.1 points | |
| 6, held 6th | 4.3% | 27.1K | 0% | -0.2 points |
47.5%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share -2.3 points.
21.3%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -1 points.
3.
Corelle9.5%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.Denby
9.5%
Held 4th. 60.5K estimated branded searches, +49.4% vs prior month. Share +2.8 points.
7.8%
Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.1 points.
4.3%
Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Villeroy & Boch and its closest rivals
- Villeroy & Boch vs Portmeirion: compare search popularity
- Villeroy & Boch vs Corelle: compare search popularity
- Villeroy & Boch vs Denby: compare search popularity
- Villeroy & Boch vs Royal Doulton: compare search popularity
- Villeroy & Boch vs Maxwell & Williams: compare search popularity
- Compare Villeroy & Boch with any brand
How has branded search demand for Villeroy & Boch changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Villeroy & Boch worldwide fell from 165K to 135K.
- Across the 11 months ending August 2026, Villeroy & Boch’s estimated Share of Search among dinnerware brands worldwide decreased from 34.1% to 21.3%.
- Across the 11 months ending August 2026, Villeroy & Boch’s estimated Share of Search among dinnerware brands worldwide peaked at 45.9% in December 2025 and was lowest at 18.5% in June 2026.
- Across the 11 months ending August 2026, Villeroy & Boch fell from 1st to 2nd among dinnerware brands worldwide.
How did search popularity change for dinnerware brands worldwide in August 2026?
5 changes
In August 2026, Denby gained estimated Share of Search among dinnerware brands worldwide, from 6.7% to 9.5%.
In August 2026, Royal Doulton gained estimated Share of Search among dinnerware brands worldwide, from 6.7% to 7.8%.
In August 2026, Portmeirion lost estimated Share of Search among dinnerware brands worldwide, from 49.8% to 47.5%.
In August 2026, Villeroy & Boch lost estimated Share of Search among dinnerware brands worldwide, from 22.3% to 21.3%.
Estimated monthly branded searches for Maxwell & Williams worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
How is Villeroy & Boch measured?
Brandwave collects information about searches that people make online using Villeroy & Boch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- villeroy & boch
Do you work for Villeroy & Boch? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Villeroy & Boch your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.