Maxwell & Williams vs Villeroy & Boch:Which is more popular by branded search?
In August 2026, Villeroy & Boch had more branded searches than Maxwell & Williams among dinnerware brands worldwide. Villeroy & Boch was estimated to have 135K branded searches compared to Maxwell & Williams’ 27.1K, and held a 21.3% Share of Search versus Maxwell & Williams’ 4.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Maxwell & Williams or Villeroy & Boch?
Compare the dinnerware brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Villeroy & Boch, Maxwell & Williams. The figures are in the table below the chart.
View monthly share of search table
| Month | Portmeirion | Villeroy & Boch | Corelle | Denby | Royal Doulton | Maxwell & Williams |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 34.1% | 12.5% | 8.4% | 10.2% | 6.8% |
| Nov 2025 | 15.7% | 42.6% | 15.7% | 8.6% | 10.5% | 7% |
| Dec 2025 | 16.8% | 45.9% | 11.3% | 9.2% | 9.2% | 7.6% |
| Jan 2026 | 20.8% | 38.1% | 14% | 9.4% | 11.5% | 6.3% |
| Feb 2026 | 31.3% | 31.3% | 14% | 7.7% | 9.4% | 6.3% |
| Mar 2026 | 28.6% | 28.6% | 10.5% | 19.1% | 8.6% | 4.7% |
| Apr 2026 | 33.1% | 22.2% | 9.9% | 22.2% | 8.1% | 4.5% |
| May 2026 | 41% | 22.5% | 10.1% | 15.1% | 6.8% | 4.5% |
| Jun 2026 | 41.4% | 18.5% | 10.2% | 18.5% | 6.8% | 4.6% |
| Jul 2026 | 49.8% | 22.3% | 10% | 6.7% | 6.7% | 4.5% |
| Aug 2026 | 47.5% | 21.3% | 9.5% | 9.5% | 7.8% | 4.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Maxwell & Williams and Villeroy & Boch comparison changed over the last 12 months?
3 findings
- Villeroy & Boch was ahead of Maxwell & Williams in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Maxwell & Williams’ estimated Share of Search among dinnerware brands worldwide moved from 6.8% to 4.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Villeroy & Boch’s estimated Share of Search among dinnerware brands worldwide moved from 34.1% to 21.3%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for dinnerware brands worldwide in August 2026?
2 changes
In August 2026, Villeroy & Boch lost estimated Share of Search among dinnerware brands worldwide, from 22.3% to 21.3%.
Estimated monthly branded searches for Maxwell & Williams worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Maxwell & Williams’ and Villeroy & Boch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maxwell & Williams
1 branded search term
- maxwell williams
Villeroy & Boch
1 branded search term
- villeroy & boch
Put your own brand in this comparison
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