Portmeirion vs Villeroy & Boch:Which is more popular by branded search?
In August 2026, Portmeirion had more branded searches than Villeroy & Boch among dinnerware brands worldwide. Portmeirion was estimated to have 301K branded searches compared to Villeroy & Boch’s 135K, and held a 47.5% Share of Search versus Villeroy & Boch’s 21.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Portmeirion or Villeroy & Boch?
Compare the dinnerware brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Portmeirion, Villeroy & Boch. The figures are in the table below the chart.
View monthly share of search table
| Month | Portmeirion | Villeroy & Boch | Corelle | Denby | Royal Doulton | Maxwell & Williams |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 34.1% | 12.5% | 8.4% | 10.2% | 6.8% |
| Nov 2025 | 15.7% | 42.6% | 15.7% | 8.6% | 10.5% | 7% |
| Dec 2025 | 16.8% | 45.9% | 11.3% | 9.2% | 9.2% | 7.6% |
| Jan 2026 | 20.8% | 38.1% | 14% | 9.4% | 11.5% | 6.3% |
| Feb 2026 | 31.3% | 31.3% | 14% | 7.7% | 9.4% | 6.3% |
| Mar 2026 | 28.6% | 28.6% | 10.5% | 19.1% | 8.6% | 4.7% |
| Apr 2026 | 33.1% | 22.2% | 9.9% | 22.2% | 8.1% | 4.5% |
| May 2026 | 41% | 22.5% | 10.1% | 15.1% | 6.8% | 4.5% |
| Jun 2026 | 41.4% | 18.5% | 10.2% | 18.5% | 6.8% | 4.6% |
| Jul 2026 | 49.8% | 22.3% | 10% | 6.7% | 6.7% | 4.5% |
| Aug 2026 | 47.5% | 21.3% | 9.5% | 9.5% | 7.8% | 4.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Portmeirion and Villeroy & Boch comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Portmeirion took it in April 2026.
- Across the 11 months ending August 2026, Portmeirion’s estimated Share of Search among dinnerware brands worldwide moved from 27.9% to 47.5%, and its estimated monthly branded searches moved from 135K to 301K.
- Across the 11 months ending August 2026, Villeroy & Boch’s estimated Share of Search among dinnerware brands worldwide moved from 34.1% to 21.3%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for dinnerware brands worldwide in August 2026?
2 changes
In August 2026, Portmeirion lost estimated Share of Search among dinnerware brands worldwide, from 49.8% to 47.5%.
In August 2026, Villeroy & Boch lost estimated Share of Search among dinnerware brands worldwide, from 22.3% to 21.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Portmeirion’s and Villeroy & Boch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Portmeirion
1 branded search term
- portmeirion
Villeroy & Boch
1 branded search term
- villeroy & boch
Put your own brand in this comparison
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