Maxwell & Williams vs Wedgwood:Which is searched more?
In September 2026, Wedgwood had more branded searches than Maxwell & Williams among dinner set brands worldwide. Wedgwood was estimated to have 49.5K branded searches compared to Maxwell & Williams’ 18.1K, and held a 24.5% Share of Search versus Maxwell & Williams’ 9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Maxwell & Williams or Wedgwood?
Compare the dinner set brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wedgwood, Maxwell & Williams. The figures are in the table below the chart.
View monthly share of search table
| Month | Corelle | Wedgwood | Royal Doulton | Denby | Maxwell & Williams |
|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 25.9% | 21.2% | 17.4% | 9.5% |
| Nov 2025 | 31.4% | 21% | 21% | 17.2% | 9.4% |
| Dec 2025 | 24.5% | 24.5% | 20% | 20% | 11% |
| Jan 2026 | 27.2% | 22.3% | 22.3% | 18.2% | 10% |
| Feb 2026 | 29.4% | 24.1% | 19.7% | 16.1% | 10.8% |
| Mar 2026 | 20% | 20% | 16.4% | 36.3% | 7.3% |
| Apr 2026 | 19.4% | 15.8% | 15.8% | 43.2% | 5.8% |
| May 2026 | 22.1% | 22.1% | 14.8% | 33% | 8.1% |
| Jun 2026 | 21.4% | 17.5% | 14.3% | 38.9% | 7.9% |
| Jul 2026 | 28.9% | 23.7% | 19.4% | 19.4% | 8.7% |
| Aug 2026 | 24.3% | 24.3% | 19.9% | 24.3% | 7.3% |
| Sep 2026 | 30% | 24.5% | 20.1% | 16.4% | 9% |
How has the Maxwell & Williams and Wedgwood comparison changed over the last 12 months?
3 findings
- Wedgwood was ahead of Maxwell & Williams in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maxwell & Williams’ estimated Share of Search among dinner set brands worldwide moved from 9.5% to 9%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Wedgwood’s estimated Share of Search among dinner set brands worldwide moved from 25.9% to 24.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for dinner set brands worldwide in September 2026?
2 changes
In September 2026, Maxwell & Williams gained estimated Share of Search among dinner set brands worldwide, from 7.3% to 9%.
Wedgwood’s estimated Share of Search among dinner set brands worldwide has gained ground for 3 months in a row, from 17.5% to 24.5% in September 2026.
Other head-to-heads among dinner set brands
How each brand is measured
Brandwave collects information about searches that people make online using Maxwell & Williams’ and Wedgwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maxwell & Williams
1 branded search term
- maxwell williams
Wedgwood
1 branded search term
- wedgwood
Put your own brand in this comparison
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