Corelle vs Denby:Which is more popular by branded search?
In August 2026, Corelle and Denby were level on Share of Search among dinnerware brands worldwide, with an estimated 60.5K branded searches each, at 9.5% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Corelle or Denby?
Compare the dinnerware brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Corelle, Denby. The figures are in the table below the chart.
View monthly share of search table
| Month | Portmeirion | Villeroy & Boch | Corelle | Denby | Royal Doulton | Maxwell & Williams |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 34.1% | 12.5% | 8.4% | 10.2% | 6.8% |
| Nov 2025 | 15.7% | 42.6% | 15.7% | 8.6% | 10.5% | 7% |
| Dec 2025 | 16.8% | 45.9% | 11.3% | 9.2% | 9.2% | 7.6% |
| Jan 2026 | 20.8% | 38.1% | 14% | 9.4% | 11.5% | 6.3% |
| Feb 2026 | 31.3% | 31.3% | 14% | 7.7% | 9.4% | 6.3% |
| Mar 2026 | 28.6% | 28.6% | 10.5% | 19.1% | 8.6% | 4.7% |
| Apr 2026 | 33.1% | 22.2% | 9.9% | 22.2% | 8.1% | 4.5% |
| May 2026 | 41% | 22.5% | 10.1% | 15.1% | 6.8% | 4.5% |
| Jun 2026 | 41.4% | 18.5% | 10.2% | 18.5% | 6.8% | 4.6% |
| Jul 2026 | 49.8% | 22.3% | 10% | 6.7% | 6.7% | 4.5% |
| Aug 2026 | 47.5% | 21.3% | 9.5% | 9.5% | 7.8% | 4.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Corelle and Denby comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Denby took it in March 2026, Corelle took it in July 2026.
- Across the 11 months ending August 2026, Corelle’s estimated Share of Search among dinnerware brands worldwide moved from 12.5% to 9.5%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Denby’s estimated Share of Search among dinnerware brands worldwide moved from 8.4% to 9.5%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
How did search popularity change for dinnerware brands worldwide in August 2026?
1 change
In August 2026, Denby gained estimated Share of Search among dinnerware brands worldwide, from 6.7% to 9.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Corelle’s and Denby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.