Brandwave

Cannondale vs Santa Cruz:Which is searched more?

In September 2026, Santa Cruz had more branded searches than Cannondale among downhill Bike brands worldwide. Santa Cruz was estimated to have 3.4M branded searches compared to Cannondale’s 246K, and held a 26.1% Share of Search versus Cannondale’s 1.9%. These are worldwide searches for English-language branded terms.

Share of Search among downhill Bike brands worldwide in September 2026Which is more popular in search, Cannondale or Santa Cruz?
Cannondale1.9%246K searches
vs
Santa Cruz26.1%3.4M searches

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Which is more popular in search, Cannondale or Santa Cruz?

Compare the downhill bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cannondale and Santa Cruz among downhill Bike brands worldwide, by month

Share of Search by month for Santa Cruz, Cannondale. The figures are in the table below the chart.

View monthly share of search table
MonthOrangeSanta CruzKTMCannondaleCubeGiantScottBudget
Oct 202568.1%14.2%13.6%1.8%1%1.2%0.05%<0.01%
Nov 202570.4%12.1%14%1.5%0.84%1%0.04%<0.01%
Dec 202570.7%12.1%14.1%1.3%0.7%1%0.04%<0.01%
Jan 202668.3%17.1%11.2%1.5%0.82%1%0.05%<0.01%
Feb 202666%16.5%13.2%2.2%0.97%1.2%0.06%<0.01%
Mar 202669.1%14.2%11.3%2.8%1.2%1.2%0.05%<0.01%
Apr 202662.1%19.1%12.4%3%1.7%1.7%0.05%<0.01%
May 202662.1%19%12.4%3%1.7%1.7%0.04%0.03%
Jun 202662.9%19.2%12.6%2.5%1.4%1.4%0.05%<0.01%
Jul 202664.5%19.6%10.5%2.6%1.4%1.4%0.05%<0.01%
Aug 202662.5%19%12.5%2.5%2%1.4%0.05%<0.01%
Sep 202657.8%26.1%11.5%1.9%1.5%1%0.05%<0.01%

How has the Cannondale and Santa Cruz comparison changed over the last 12 months?

  • Santa Cruz was ahead of Cannondale in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cannondale’s estimated Share of Search among downhill Bike brands worldwide moved from 1.8% to 1.9%, and its estimated monthly branded searches held steady at 246K.
  • Across the 12 months ending September 2026, Santa Cruz’s estimated Share of Search among downhill Bike brands worldwide moved from 14.2% to 26.1%, and its estimated monthly branded searches moved from 1.9M to 3.4M.

How did search popularity change for downhill Bike brands worldwide in September 2026?

  1. In September 2026, Santa Cruz gained estimated Share of Search among downhill Bike brands worldwide, from 19% to 26.1%.

  2. In September 2026, Cannondale lost estimated Share of Search among downhill Bike brands worldwide, from 2.5% to 1.9%.

Other head-to-heads among downhill Bike brands

How each brand is measured

Brandwave collects information about searches that people make online using Cannondale’s and Santa Cruz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cannondale

1 branded search term

  • cannondale

Santa Cruz

2 branded search terms

  • santa cruz skateboards
  • santacruz

How the Brand Demand Index is measured

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