Santa Cruz vs Trek:Which is searched more?

Name: Santa Cruz vs Trek: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Santa Cruz had more branded searches than Trek among downhill brands worldwide. Santa Cruz was estimated to have 3.4M branded searches compared to Trek’s 368K, and held a 69.9% Share of Search versus Trek’s 7.6%. These are worldwide searches for English-language branded terms.

Share of Search among downhill brands worldwide in September 2026Which is more popular in search, Santa Cruz or Trek?

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Which is more popular in search, Santa Cruz or Trek?

Compare the downhill brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Santa Cruz and Trek among downhill brands worldwide, by month

Month	Santa Cruz	Specialized	Trek	Scott
Oct 2025	58.8%	31.8%	9.2%	0.2%
Nov 2025	55%	36.2%	8.6%	0.19%
Dec 2025	58.9%	31.7%	9.2%	0.2%
Jan 2026	67.5%	25.1%	7.2%	0.19%
Feb 2026	63.1%	28.5%	8.3%	0.22%
Mar 2026	53.4%	36%	10.4%	0.19%
Apr 2026	57.7%	32.9%	9.2%	0.16%
May 2026	56.2%	32.7%	11%	0.13%
Jun 2026	58.1%	32.4%	9.3%	0.14%
Jul 2026	58%	32.5%	9.4%	0.14%
Aug 2026	56.9%	31.7%	11.2%	0.16%
Sep 2026	69.9%	22.4%	7.6%	0.14%

How has the Santa Cruz and Trek comparison changed over the last 12 months?

3 findings

Santa Cruz was ahead of Trek in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Santa Cruz’s estimated Share of Search among downhill brands worldwide moved from 58.8% to 69.9%, and its estimated monthly branded searches moved from 1.9M to 3.4M.
Across the 12 months ending September 2026, Trek’s estimated Share of Search among downhill brands worldwide moved from 9.2% to 7.6%, and its estimated monthly branded searches moved from 301K to 368K.

How did search popularity change for downhill brands worldwide in September 2026?

2 changes

In September 2026, Santa Cruz gained estimated Share of Search among downhill brands worldwide, from 56.9% to 69.9%.
In September 2026, Trek lost estimated Share of Search among downhill brands worldwide, from 11.2% to 7.6%.

Other head-to-heads among downhill brands

How each brand is measured

Brandwave collects information about searches that people make online using Santa Cruz’s and Trek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.