Brandwave

How popular isTrek in search?

In September 2026, there were an estimated 368K branded searches for Trek worldwide which is up 22.3% over the last 12 months. Trek holds 7.6% estimated Share of Search among downhill brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Santa Cruz69.9%
  2. Specialized22.4%
  3. Trek7.6%
  4. Scott0.14%
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Which downhill brands compete with Trek?

Trek against downhill brands worldwide, by month

Share of Search by month for Santa Cruz, Specialized, Trek. The figures are in the table below the chart.

View monthly share of search table
MonthSanta CruzSpecializedTrekScott
Oct 202558.8%31.8%9.2%0.2%
Nov 202555%36.2%8.6%0.19%
Dec 202558.9%31.7%9.2%0.2%
Jan 202667.5%25.1%7.2%0.19%
Feb 202663.1%28.5%8.3%0.22%
Mar 202653.4%36%10.4%0.19%
Apr 202657.7%32.9%9.2%0.16%
May 202656.2%32.7%11%0.13%
Jun 202658.1%32.4%9.3%0.14%
Jul 202658%32.5%9.4%0.14%
Aug 202656.9%31.7%11.2%0.16%
Sep 202669.9%22.4%7.6%0.14%

  1. 1.Santa Cruz

    69.9%

    Held 1st. 3.4M estimated branded searches, +48.1% vs prior month. Share +13 points.

  2. 2.Specialized

    22.4%

    Held 2nd. 1.1M estimated branded searches, -14.9% vs prior month. Share -9.3 points.

  3. 3.Trek

    7.6%

    Held 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -3.6 points.

  4. 4.Scott

    0.14%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Trek and its closest rivals

Every comparison with Trek

How has branded search demand for Trek changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Trek worldwide rose from 301K to 368K.
  • Across the 12 months ending September 2026, Trek’s estimated Share of Search among downhill brands worldwide decreased from 9.2% to 7.6%.
  • Across the 12 months ending September 2026, Trek’s estimated Share of Search among downhill brands worldwide peaked at 11.2% in August 2026 and was lowest at 7.2% in January 2026.

How did search popularity change for downhill brands worldwide in September 2026?

  1. In September 2026, Santa Cruz gained estimated Share of Search among downhill brands worldwide, from 56.9% to 69.9%.

  2. In September 2026, Specialized lost estimated Share of Search among downhill brands worldwide, from 31.7% to 22.4%.

  3. In September 2026, Trek lost estimated Share of Search among downhill brands worldwide, from 11.2% to 7.6%.

Where does Trek compete?

Trek is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Downhill brands3rd of 47.6%Shown above
Mountain bike brands3rd of 58.6%Show ranking
Walking Sticks brands5th of 510.2%Show ranking
Bike brands4th of 612.6%Show ranking
Bicycle brands3rd of 713%Show ranking
Ebikes brands2nd of 518.8%Show ranking
Electric mountain bike brands2nd of 420.6%Show ranking
Road Bike brands1st of 349.1%Show ranking

How is Trek measured?

Brandwave collects information about searches that people make online using Trek’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • trek bike

Do you work for Trek? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Trek your brand?

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