Brandwave

How popular isSanta Cruz in search?

In September 2026, there were an estimated 3.4M branded searches for Santa Cruz worldwide which is up 76.5% over the last 12 months. Santa Cruz holds 69.9% estimated Share of Search among downhill brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Santa Cruz69.9%
  2. Specialized22.4%
  3. Trek7.6%
  4. Scott0.14%
Santa Cruz website (opens in a new tab)

Follow Santa Cruz and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which downhill brands compete with Santa Cruz?

Santa Cruz against downhill brands worldwide, by month

Share of Search by month for Santa Cruz, Specialized, Trek. The figures are in the table below the chart.

View monthly share of search table
MonthSanta CruzSpecializedTrekScott
Oct 202558.8%31.8%9.2%0.2%
Nov 202555%36.2%8.6%0.19%
Dec 202558.9%31.7%9.2%0.2%
Jan 202667.5%25.1%7.2%0.19%
Feb 202663.1%28.5%8.3%0.22%
Mar 202653.4%36%10.4%0.19%
Apr 202657.7%32.9%9.2%0.16%
May 202656.2%32.7%11%0.13%
Jun 202658.1%32.4%9.3%0.14%
Jul 202658%32.5%9.4%0.14%
Aug 202656.9%31.7%11.2%0.16%
Sep 202669.9%22.4%7.6%0.14%

  1. 1.Santa Cruz

    69.9%

    Held 1st. 3.4M estimated branded searches, +48.1% vs prior month. Share +13 points.

  2. 2.Specialized

    22.4%

    Held 2nd. 1.1M estimated branded searches, -14.9% vs prior month. Share -9.3 points.

  3. 3.Trek

    7.6%

    Held 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -3.6 points.

  4. 4.Scott

    0.14%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Santa Cruz and its closest rivals

Every comparison with Santa Cruz

How has branded search demand for Santa Cruz changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Santa Cruz worldwide rose from 1.9M to 3.4M.
  • Across the 12 months ending September 2026, Santa Cruz’s estimated Share of Search among downhill brands worldwide increased from 58.8% to 69.9%.
  • Across the 12 months ending September 2026, Santa Cruz’s estimated Share of Search among downhill brands worldwide peaked at 69.9% in September 2026 and was lowest at 53.4% in March 2026.

How did search popularity change for downhill brands worldwide in September 2026?

  1. In September 2026, Santa Cruz gained estimated Share of Search among downhill brands worldwide, from 56.9% to 69.9%.

  2. In September 2026, Specialized lost estimated Share of Search among downhill brands worldwide, from 31.7% to 22.4%.

  3. In September 2026, Trek lost estimated Share of Search among downhill brands worldwide, from 11.2% to 7.6%.

Where does Santa Cruz compete?

Santa Cruz is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tie Dye Shirt brands3rd of 78.8%Show ranking
Downhill Bike brands2nd of 826.1%Show ranking
Skateboard Wheels brands1st of 361.7%Show ranking
Gravel Bike brands1st of 866.7%Show ranking
Downhill brands1st of 469.9%Shown above
Tech Deck brands1st of 372.8%Show ranking
Mountain bike brands1st of 579.1%Show ranking
Skateboard brands1st of 594.6%Show ranking

How is Santa Cruz measured?

Brandwave collects information about searches that people make online using Santa Cruz’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • santa cruz skateboards
  • santacruz

Do you work for Santa Cruz? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Santa Cruz your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free