Pastel vs Santa Cruz:Which is searched more?
In September 2026, Santa Cruz had more branded searches than Pastel among tie Dye Shirt brands worldwide. Santa Cruz was estimated to have 3.4M branded searches compared to Pastel’s 70, and held an 8.8% Share of Search versus Pastel’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Pastel or Santa Cruz?
Compare the tie dye shirt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Santa Cruz, Pastel. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Orange | Santa Cruz | Rainbow | Purple | Blue | Pastel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.7% | 23.4% | 4.9% | 7% | 0.69% | 0.28% | <0.01% |
| Nov 2025 | 72% | 18.4% | 3.1% | 5.5% | 0.79% | 0.26% | <0.01% |
| Dec 2025 | 68.9% | 20.5% | 3.5% | 6.1% | 0.6% | 0.3% | <0.01% |
| Jan 2026 | 66.6% | 21% | 5.3% | 6.3% | 0.62% | 0.3% | <0.01% |
| Feb 2026 | 65.9% | 20.4% | 5.1% | 7.4% | 0.88% | 0.29% | <0.01% |
| Mar 2026 | 66.8% | 20.4% | 4.2% | 7.4% | 0.88% | 0.24% | <0.01% |
| Apr 2026 | 65.5% | 20% | 6.2% | 7.3% | 0.86% | 0.24% | <0.01% |
| May 2026 | 64.3% | 19.6% | 6% | 8.8% | 1% | 0.23% | <0.01% |
| Jun 2026 | 64.3% | 19.9% | 6% | 8.9% | 0.71% | 0.23% | <0.01% |
| Jul 2026 | 64.6% | 19.7% | 6% | 8.8% | 0.71% | 0.28% | <0.01% |
| Aug 2026 | 64.7% | 19.5% | 5.9% | 8.7% | 0.84% | 0.28% | <0.01% |
| Sep 2026 | 63.5% | 19.6% | 8.8% | 7.1% | 0.7% | 0.23% | <0.01% |
How has the Pastel and Santa Cruz comparison changed over the last 12 months?
3 findings
- Santa Cruz was ahead of Pastel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pastel’s estimated Share of Search among tie Dye Shirt brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 110 to 70.
- Across the 12 months ending September 2026, Santa Cruz’s estimated Share of Search among tie Dye Shirt brands worldwide moved from 4.9% to 8.8%, and its estimated monthly branded searches moved from 1.9M to 3.4M.
How did search popularity change for tie Dye Shirt brands worldwide in September 2026?
2 changes
In September 2026, Santa Cruz overtook Rainbow to rank 3rd among tie Dye Shirt brands worldwide, with 8.8% estimated Share of Search.
Estimated monthly branded searches for Pastel worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.
Other head-to-heads among tie Dye Shirt brands
How each brand is measured
Brandwave collects information about searches that people make online using Pastel’s and Santa Cruz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pastel
1 branded search term
- pastel feedback
Santa Cruz
2 branded search terms
- santa cruz skateboards
- santacruz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.