Nike vs Rainbow:Which is searched more?
In September 2026, Nike had more branded searches than Rainbow among tie Dye Shirt brands worldwide. Nike was estimated to have 24.3M branded searches compared to Rainbow’s 2.7M, and held a 63.5% Share of Search versus Rainbow’s 7.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nike or Rainbow?
Compare the tie dye shirt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nike, Rainbow. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Orange | Santa Cruz | Rainbow | Purple | Blue | Pastel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.7% | 23.4% | 4.9% | 7% | 0.69% | 0.28% | <0.01% |
| Nov 2025 | 72% | 18.4% | 3.1% | 5.5% | 0.79% | 0.26% | <0.01% |
| Dec 2025 | 68.9% | 20.5% | 3.5% | 6.1% | 0.6% | 0.3% | <0.01% |
| Jan 2026 | 66.6% | 21% | 5.3% | 6.3% | 0.62% | 0.3% | <0.01% |
| Feb 2026 | 65.9% | 20.4% | 5.1% | 7.4% | 0.88% | 0.29% | <0.01% |
| Mar 2026 | 66.8% | 20.4% | 4.2% | 7.4% | 0.88% | 0.24% | <0.01% |
| Apr 2026 | 65.5% | 20% | 6.2% | 7.3% | 0.86% | 0.24% | <0.01% |
| May 2026 | 64.3% | 19.6% | 6% | 8.8% | 1% | 0.23% | <0.01% |
| Jun 2026 | 64.3% | 19.9% | 6% | 8.9% | 0.71% | 0.23% | <0.01% |
| Jul 2026 | 64.6% | 19.7% | 6% | 8.8% | 0.71% | 0.28% | <0.01% |
| Aug 2026 | 64.7% | 19.5% | 5.9% | 8.7% | 0.84% | 0.28% | <0.01% |
| Sep 2026 | 63.5% | 19.6% | 8.8% | 7.1% | 0.7% | 0.23% | <0.01% |
How has the Nike and Rainbow comparison changed over the last 12 months?
3 findings
- Nike was ahead of Rainbow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nike’s estimated Share of Search among tie Dye Shirt brands worldwide moved from 63.7% to 63.5%, and its estimated monthly branded searches moved from 24.9M to 24.3M.
- Across the 12 months ending September 2026, Rainbow’s estimated Share of Search among tie Dye Shirt brands worldwide moved from 7% to 7.1%, and its estimated monthly branded searches held steady at 2.7M.
How did search popularity change for tie Dye Shirt brands worldwide in September 2026?
3 changes
In September 2026, Santa Cruz overtook Rainbow to rank 3rd among tie Dye Shirt brands worldwide, with 8.8% estimated Share of Search.
In September 2026, Rainbow lost estimated Share of Search among tie Dye Shirt brands worldwide, from 8.7% to 7.1%.
In September 2026, Nike lost estimated Share of Search among tie Dye Shirt brands worldwide, from 64.7% to 63.5%.
Other head-to-heads among tie Dye Shirt brands
How each brand is measured
Brandwave collects information about searches that people make online using Nike’s and Rainbow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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