Ghost vs Santa Cruz:Which is searched more?

Name: Ghost vs Santa Cruz: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Santa Cruz had more branded searches than Ghost among gravel Bike brands worldwide. Santa Cruz was estimated to have 3.4M branded searches compared to Ghost’s 18.3K, and held a 66.7% Share of Search versus Ghost’s 0.36%. These are worldwide searches for English-language branded terms.

Share of Search among gravel Bike brands worldwide in September 2026Which is more popular in search, Ghost or Santa Cruz?

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Which is more popular in search, Ghost or Santa Cruz?

Compare the gravel bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ghost and Santa Cruz among gravel Bike brands worldwide, by month

Month	Santa Cruz	Specialized	Cannondale	Cube	Giant	Ghost	Scott	Budget
Oct 2025	54.3%	29.4%	7%	3.8%	4.7%	0.66%	0.19%	0.02%
Nov 2025	51%	33.6%	6.5%	3.6%	4.4%	0.68%	0.18%	0.03%
Dec 2025	55.4%	29.9%	5.8%	3.2%	4.8%	0.73%	0.19%	0.03%
Jan 2026	63.3%	23.6%	5.5%	3%	3.7%	0.61%	0.18%	0.02%
Feb 2026	57.8%	26.1%	7.6%	3.4%	4.2%	0.7%	0.2%	0.03%
Mar 2026	48.5%	32.7%	9.4%	4.2%	4.2%	0.62%	0.17%	0.03%
Apr 2026	52.2%	29.8%	8.3%	4.5%	4.5%	0.55%	0.15%	0.02%
May 2026	51.8%	30.1%	8.3%	4.5%	4.5%	0.55%	0.12%	0.08%
Jun 2026	54.2%	30.2%	7.1%	3.9%	3.9%	0.48%	0.13%	0.02%
Jul 2026	54.2%	30.3%	7.1%	3.9%	3.9%	0.44%	0.13%	0.02%
Aug 2026	53.2%	29.6%	7%	5.7%	3.8%	0.44%	0.15%	0.02%
Sep 2026	66.7%	21.3%	4.8%	4%	2.7%	0.36%	0.13%	0.02%

How has the Ghost and Santa Cruz comparison changed over the last 12 months?

3 findings

Santa Cruz was ahead of Ghost in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Ghost’s estimated Share of Search among gravel Bike brands worldwide moved from 0.66% to 0.36%, and its estimated monthly branded searches moved from 23.4K to 18.3K.
Across the 12 months ending September 2026, Santa Cruz’s estimated Share of Search among gravel Bike brands worldwide moved from 54.3% to 66.7%, and its estimated monthly branded searches moved from 1.9M to 3.4M.

How did search popularity change for gravel Bike brands worldwide in September 2026?

2 changes

In September 2026, Santa Cruz gained estimated Share of Search among gravel Bike brands worldwide, from 53.2% to 66.7%.
Estimated monthly branded searches for Ghost worldwide fell 21.9% over 12 measured months, from 23.4K to 18.3K in September 2026.

Other head-to-heads among gravel Bike brands

How each brand is measured

Brandwave collects information about searches that people make online using Ghost’s and Santa Cruz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.