Dragon vs Santa Cruz:Which is searched more?

Name: Dragon vs Santa Cruz: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Santa Cruz had more branded searches than Dragon among skateboard Wheels brands worldwide. Santa Cruz was estimated to have 3.4M branded searches compared to Dragon’s 1.8M, and held a 61.7% Share of Search versus Dragon’s 33.4%. These are worldwide searches for English-language branded terms.

Share of Search among skateboard Wheels brands worldwide in September 2026Which is more popular in search, Dragon or Santa Cruz?

Follow Dragon vs Santa Cruz and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Dragon or Santa Cruz?

Compare the skateboard wheels brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dragon and Santa Cruz among skateboard Wheels brands worldwide, by month

Month	Santa Cruz	Dragon	Purple
Oct 2025	43.3%	50.7%	6%
Nov 2025	37.3%	53.3%	9.4%
Dec 2025	38.5%	54.9%	6.6%
Jan 2026	47.7%	46.6%	5.7%
Feb 2026	46.5%	45.4%	8%
Mar 2026	45.9%	44.5%	9.6%
Apr 2026	51.7%	41%	7.2%
May 2026	50.8%	40.5%	8.7%
Jun 2026	52.1%	41.8%	6.1%
Jul 2026	56.2%	37.1%	6.6%
Aug 2026	51.5%	41.2%	7.3%
Sep 2026	61.7%	33.4%	4.9%

How has the Dragon and Santa Cruz comparison changed over the last 12 months?

3 findings

The lead changed hands once in the 12 months ending September 2026: Santa Cruz took it in January 2026.
Across the 12 months ending September 2026, Dragon’s estimated Share of Search among skateboard Wheels brands worldwide moved from 50.7% to 33.4%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
Across the 12 months ending September 2026, Santa Cruz’s estimated Share of Search among skateboard Wheels brands worldwide moved from 43.3% to 61.7%, and its estimated monthly branded searches moved from 1.9M to 3.4M.

How did search popularity change for skateboard Wheels brands worldwide in September 2026?

2 changes

In September 2026, Santa Cruz gained estimated Share of Search among skateboard Wheels brands worldwide, from 51.5% to 61.7%.
In September 2026, Dragon lost estimated Share of Search among skateboard Wheels brands worldwide, from 41.2% to 33.4%.

Other head-to-heads among skateboard Wheels brands

How each brand is measured

Brandwave collects information about searches that people make online using Dragon’s and Santa Cruz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.