Brandwave

How popular isDragon in search?

In September 2026, there were an estimated 12.4K branded searches for Dragon worldwide which is down 35% over the last 12 months. Dragon holds 2.3% estimated Share of Search among AI dictation tools worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Otter70.7%
  2. Whisper16.7%
  3. MacWhisper9.2%
  4. Dragon2.3%
  5. Willow1.1%
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Which AI dictation tools compete with Dragon?

Dragon against AI dictation tools worldwide, by month

Share of Search by month for Otter, Whisper, MacWhisper, Dragon. The figures are in the table below the chart.

View monthly share of search table
MonthOtterWhisperMacWhisperDragonWillow
Oct 202580.7%12.8%3.1%2.7%0.64%
Nov 202577.3%15%4.5%2.3%0.94%
Dec 202577.1%14.9%4.5%2.7%0.87%
Jan 202676.6%14.7%5.4%2.2%1%
Feb 202675.9%14.4%6.4%2.1%1.2%
Mar 202672.8%17%7.6%1.7%0.92%
Apr 202670.1%20.2%7.4%1.6%0.75%
May 202668.9%19.7%8.8%1.7%0.86%
Jun 202665.9%23%8.4%1.9%0.83%
Jul 202668.1%19.5%8.8%2%1.6%
Aug 202670.7%16.7%9.2%2.1%1.3%
Sep 202670.7%16.7%9.2%2.3%1.1%

  1. 1.Otter

    70.7%

    Held 1st. 382K estimated branded searches, -0.02% vs prior month. Share 0 points.

  2. 2.Whisper

    16.7%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.MacWhisper

    9.2%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Dragon

    2.3%

    Held 4th. 12.4K estimated branded searches, +10.8% vs prior month. Share +0.2 points.

  5. 5.Willow

    1.1%

    Held 5th. 5.8K estimated branded searches, -19.5% vs prior month. Share -0.3 points.

Compare search popularity between Dragon and its closest rivals

Every comparison with Dragon

How has branded search demand for Dragon changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dragon worldwide fell from 19.1K to 12.4K.
  • Across the 12 months ending September 2026, Dragon’s estimated Share of Search among AI dictation tools worldwide peaked at 2.7% in October 2025 and was lowest at 1.6% in April 2026.

How did search popularity change for AI dictation tools worldwide in September 2026?

  1. Otter’s estimated Share of Search among AI dictation tools worldwide has gained ground for 3 months in a row, from 65.9% to 70.7% in September 2026.

  2. MacWhisper’s estimated Share of Search among AI dictation tools worldwide has gained ground for 3 months in a row, from 8.4% to 9.2% in September 2026.

  3. Estimated monthly branded searches for Willow worldwide rose 29.2% over 12 measured months, from 4.5K to 5.8K in September 2026.

  4. Estimated monthly branded searches for Dragon worldwide fell 35% over 12 measured months, from 19.1K to 12.4K in September 2026.

How is Dragon measured?

Brandwave collects information about searches that people make online using Dragon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • dragon ai
  • dragon ai dictation
  • dragon dictate
  • dragon dictation

Do you work for Dragon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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