How popular isSanta Cruz in search?
In September 2026, there were an estimated 40.5K branded searches for Santa Cruz worldwide which is down 55.2% over the last 12 months. Santa Cruz holds 55.6% estimated Share of Search among skateboard brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Santa Cruz55.6%
- Enjoi24.8%
Hunters Element13.6%- Almost6%
Girl—
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Which skateboard brands compete with Santa Cruz?
Share of Search by month for Santa Cruz, Enjoi, Hunters Element, Almost. The figures are in the table below the chart.
View monthly share of search table
| Month | Santa Cruz | Enjoi | Hunters Element | Almost | Girl |
|---|---|---|---|---|---|
| Oct 2025 | 68.3% | 16.8% | 7.5% | 7.5% | — |
| Nov 2025 | 65.9% | 16.1% | 10.8% | 7.2% | — |
| Dec 2025 | 68.1% | 16.7% | 9.1% | 6.1% | — |
| Jan 2026 | 65.7% | 19.7% | 8.8% | 5.9% | — |
| Feb 2026 | 54.9% | 30.1% | 9% | 6% | — |
| Mar 2026 | 59.7% | 21.9% | 11.9% | 6.5% | — |
| Apr 2026 | 62.9% | 18.9% | 12.6% | 5.6% | — |
| May 2026 | 56.3% | 20.7% | 16.9% | 6.1% | — |
| Jun 2026 | 54.5% | 24.4% | 16.3% | 4.8% | — |
| Jul 2026 | 49.5% | 27.1% | 18.1% | 5.4% | — |
| Aug 2026 | 54.5% | 24.4% | 16.3% | 4.8% | — |
| Sep 2026 | 55.6% | 24.8% | 13.6% | 6% | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.6% | 40.5K | -18.2% | +1.1 points | |
| 2, held 2nd | 24.8% | 18.1K | -18.5% | +0.4 points | |
| 3, held 3rd | 13.6% | 9.9K | -33.1% | -2.7 points | |
| 4, held 4th | 6% | 4.4K | 0% | +1.2 points | |
| —, not measured this month | — | — | — | — |
55.6%
Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share +1.1 points.
2.Enjoi
24.8%
Held 2nd. 18.1K estimated branded searches, -18.5% vs prior month. Share +0.4 points.
13.6%
Held 3rd. 9.9K estimated branded searches, -33.1% vs prior month. Share -2.7 points.
4.Almost
6%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +1.2 points.
—.
Girl—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Santa Cruz and its closest rivals
How has branded search demand for Santa Cruz changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Santa Cruz worldwide fell from 90.5K to 40.5K.
- Across the 12 months ending September 2026, Santa Cruz’s estimated Share of Search among skateboard brands worldwide decreased from 68.3% to 55.6%.
- Across the 12 months ending September 2026, Santa Cruz’s estimated Share of Search among skateboard brands worldwide peaked at 68.3% in October 2025 and was lowest at 49.5% in July 2026.
How did search popularity change for skateboard brands worldwide in September 2026?
4 changes
In September 2026, Almost gained estimated Share of Search among skateboard brands worldwide, from 4.8% to 6%.
In September 2026, Santa Cruz gained estimated Share of Search among skateboard brands worldwide, from 54.5% to 55.6%.
In September 2026, Hunters Element lost estimated Share of Search among skateboard brands worldwide, from 16.3% to 13.6%.
Estimated monthly branded searches for Enjoi worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How is Santa Cruz measured?
Brandwave collects information about searches that people make online using Santa Cruz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- santa cruz skateboards
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Is Santa Cruz your brand?
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