Brandwave

Cube vs Giant:Which is searched more?

In September 2026, Cube had more branded searches than Giant among electric bike brands worldwide. Cube had about 201,000 branded searches, while Giant had 135,000. Cube made up 15.2% of all electric bike brand searches we track, and Giant accounted for 10.2%. These are worldwide searches for English-language branded terms.

Share of searches among electric bike brands worldwide in September 2026Is Cube or Giant more popular in search?
Cube15.2%201K searches
vs
Giant10.2%135K searches

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Is Cube or Giant more popular in search?

Compare brands that offer electric bicycles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cube and Giant among electric bike brands worldwide, by month

Share of searches by month for Cube, Giant. The figures are in the table below the chart.

View monthly share of searches table
MonthTrekCubeLectricAventonGiantVanMoofRad Power BikesSpecializedGazelle BikesRide1UpCowboy BikesEVELO
Oct 202523.3%10.5%19.3%11.8%12.8%4.7%6.6%3.8%3%2.3%1.5%0.34%
Nov 202521.6%9.7%22.7%9.9%11.9%5.3%8.8%2.9%2.8%2.5%1.5%0.3%
Dec 202523.7%8.7%19.6%13.6%13%3.9%8.6%2.6%2.1%2.4%1.4%0.32%
Jan 202624.3%10.9%19.8%10.3%13.3%4.9%6.8%2.7%2.6%2.6%1.4%0.38%
Feb 202622.8%10.2%23.8%10.7%12.5%4.6%6.2%2.5%2.8%2.1%1.4%0.3%
Mar 202620%9%31.9%11.6%9%4%5.5%2.7%3%2%1.2%0.23%
Apr 202619.9%10.9%21.8%16%10.9%4%6%3.3%3.5%2.4%1.2%0.25%
May 202622.9%10.2%25%11.8%10.2%3.8%5.7%3.1%3.3%2.7%1%0.22%
Jun 202622%9.9%26.4%12.4%9.9%3.6%5.4%3%3.3%2.7%1.1%0.25%
Jul 202624.7%11.1%16.5%14.6%11.1%4.1%6.7%3.3%3.7%2.7%1.3%0.25%
Aug 202628%15.3%15.2%11.8%10.3%4.6%4.4%3.1%3.4%2.6%1.2%0.26%
Sep 202627.8%15.2%14.3%11.4%10.2%5.6%4.3%3.7%3.4%2.4%1.3%0.28%

How has the Cube and Giant comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Cube took it in August 2026.
  • Across the 12 months ending September 2026, Cube’s share of searches among electric bike brands worldwide moved from 10.5% to 15.2%, and its estimated monthly branded searches moved from 135K to 201K.
  • Across the 12 months ending September 2026, Giant’s share of searches among electric bike brands worldwide moved from 12.8% to 10.2%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for electric bike brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Cube worldwide rose 48.9% over 12 measured months, from 135K to 201K in September 2026.

  2. Estimated monthly branded searches for Giant worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cube’s and Giant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cube

1 branded search term

  • cube bike

Giant

1 branded search term

  • giant bike

How the Brand Demand Index is measured

Other head-to-heads among electric bike brands

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Put your own brand in this comparison

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