Brandwave

Canyon vs Giant:Which is more popular?

In September 2026, Canyon had more branded searches than Giant among mountain bike brands worldwide. Canyon had about 368,000 branded searches, while Giant had 135,000. Canyon made up 33% of all mountain bike brand searches we track, and Giant accounted for 12.1%. When we asked ChatGPT and Google AI Overviews about mountain bike brands, Canyon and Giant each appeared in four of the five answers. Giant was mentioned before Canyon in three out of four answers that named either.

Among mountain bike brands worldwide in September 2026

Who do people search for more?

Canyon, about 3 searches for every 1 for Giant

Canyon 368K searchesGiant 135K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Canyon in 4 of 5Giant in 4 of 5

Who does AI recommend more?

Giant, named ahead of Canyon in 3 of 4 answers

Giant first in 3Canyon first in 1

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Top mountain bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canyon and Giant were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Giant was listed before Canyon in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trek1st
  2. Specialized2nd
  3. Santa Cruz3rd
  4. Giant4th
  5. Canyon5th
  6. Yeti Cycles6th
  7. Scott7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Santa Cruz5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canyon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yeti Cycles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scott1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mountain bike brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Canyon or Giant more popular in search?

This chart shows how often people search Google for Canyon and Giant by name. Each line represents a brand's share of searches for all seven mountain bike brands we track, month by month, from English-language searches worldwide.

Canyon and Giant among mountain bike brands worldwide, by month

Share of searches by month for Canyon, Giant. The figures are in the table below the chart.

View monthly share of searches table
MonthCanyonTrekGiantSanta CruzSpecializedYeti CyclesScott
Oct 202529.4%29.4%16.1%11.4%7.2%4.8%1.8%
Nov 202529.2%29.2%16%11.4%7.2%4.8%2.2%
Dec 202525.9%31.7%17.4%10.1%8.7%4.3%1.9%
Jan 202630.2%30.2%16.6%9.6%7.4%4.1%1.8%
Feb 202626.1%32%17.5%10.3%7.8%4.3%1.9%
Mar 202632.5%32.5%14.6%8.5%6.5%3.6%2%
Apr 202629.7%29.7%16.2%9.4%10%3.3%1.8%
May 202631.8%31.8%14.2%9.9%7.1%3.5%1.6%
Jun 202631.7%31.7%14.2%9.9%7.1%3.5%1.9%
Jul 202631.4%31.4%14.1%9.9%7%4.2%1.9%
Aug 202629.3%35.9%13.2%9.3%6.6%3.9%1.8%
Sep 202633%33%12.1%10.3%6.1%3.6%2%

How has the Canyon and Giant comparison changed over the last 12 months?

3 findings
  • Canyon was ahead of Giant in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Canyon’s share of searches among mountain bike brands worldwide moved from 29.4% to 33%, and its estimated monthly branded searches moved from 301K to 368K.
  • Across the 12 months ending September 2026, Giant’s share of searches among mountain bike brands worldwide moved from 16.1% to 12.1%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for mountain bike brands worldwide in September 2026?

2 changes
  1. In September 2026, Canyon overtook Trek to become the leader among mountain bike brands worldwide, with 33% of the searches.

  2. In September 2026, Giant lost share of searches among mountain bike brands worldwide, from 13.2% to 12.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Canyon’s and Giant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Canyon

1 branded search term

  • canyon bikes

Giant

1 branded search term

  • giant bike

How the Brand Demand Index is measured

Other head-to-heads among mountain bike brands

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