Brandwave

Canyon vs Trek:Which is more popular?

In September 2026, Canyon and Trek were level in searches among mountain bike brands worldwide, with an estimated 368K branded searches each, at 33% of the total each. When we asked ChatGPT and Google AI Overviews about mountain bike brands, Trek appeared in all five answers and Canyon in four. Trek was mentioned before Canyon in every answer.

Among mountain bike brands worldwide in September 2026

Who do people search for more?

Canyon and Trek are searched for about as often as each other.

Canyon 368K searchesTrek 368K searches

Who does AI mention more?

Trek, mentioned in every answer we collected

Trek in 5 of 5Canyon in 4 of 5

Who does AI recommend more?

Trek, named ahead of Canyon in every answer

Trek first in 5Canyon never first

Follow Canyon vs Trek and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top mountain bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trek appeared in all five answers. Canyon was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Trek was listed before Canyon in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trek1st
  2. Specialized2nd
  3. Santa Cruz3rd
  4. Giant4th
  5. Canyon5th
  6. Yeti Cycles6th
  7. Scott7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Santa Cruz5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canyon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yeti Cycles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scott1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mountain bike brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Canyon or Trek more popular in search?

This chart shows how often people search Google for Canyon and Trek by name. Each line represents a brand's share of searches for all seven mountain bike brands we track, month by month, from English-language searches worldwide.

Canyon and Trek among mountain bike brands worldwide, by month

Share of searches by month for Canyon, Trek. The figures are in the table below the chart.

View monthly share of searches table
MonthCanyonTrekGiantSanta CruzSpecializedYeti CyclesScott
Oct 202529.4%29.4%16.1%11.4%7.2%4.8%1.8%
Nov 202529.2%29.2%16%11.4%7.2%4.8%2.2%
Dec 202525.9%31.7%17.4%10.1%8.7%4.3%1.9%
Jan 202630.2%30.2%16.6%9.6%7.4%4.1%1.8%
Feb 202626.1%32%17.5%10.3%7.8%4.3%1.9%
Mar 202632.5%32.5%14.6%8.5%6.5%3.6%2%
Apr 202629.7%29.7%16.2%9.4%10%3.3%1.8%
May 202631.8%31.8%14.2%9.9%7.1%3.5%1.6%
Jun 202631.7%31.7%14.2%9.9%7.1%3.5%1.9%
Jul 202631.4%31.4%14.1%9.9%7%4.2%1.9%
Aug 202629.3%35.9%13.2%9.3%6.6%3.9%1.8%
Sep 202633%33%12.1%10.3%6.1%3.6%2%

How has the Canyon and Trek comparison changed over the last 12 months?

3 findings
  • Canyon was ahead of Trek in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Canyon’s share of searches among mountain bike brands worldwide moved from 29.4% to 33%, and its estimated monthly branded searches moved from 301K to 368K.
  • Across the 12 months ending September 2026, Trek’s share of searches among mountain bike brands worldwide moved from 29.4% to 33%, and its estimated monthly branded searches moved from 301K to 368K.

How did search popularity change for mountain bike brands worldwide in September 2026?

2 changes
  1. In September 2026, Canyon overtook Trek to become the leader among mountain bike brands worldwide, with 33% of the searches.

  2. In September 2026, Trek lost share of searches among mountain bike brands worldwide, from 35.9% to 33%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Canyon’s and Trek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Canyon

1 branded search term

  • canyon bikes

Trek

1 branded search term

  • trek bike

How the Brand Demand Index is measured

Other head-to-heads among mountain bike brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.