How popular isTrek in search?
In September 2026, people searched for Trek by name about 368,000 times worldwide, a 22.3% increase from the previous year. These searches made up 15.1% of all global bicycle brand searches, placing Trek third out of eight brands. These are worldwide searches for English-language branded terms.
Merida27.7%
Canyon15.1%
Trek15.1%
Specialized12.8%
Cannondale10.1%
Cube8.3%
Giant5.6%
Scott Sports5.3%
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Which bicycle brands compete with Trek?
Share of searches by month for Merida, Canyon, Trek, Specialized, Cannondale, Cube, Giant, Scott Sports. The figures are in the table below the chart.
View monthly share of searches table
| Month | Merida | Canyon | Trek | Specialized | Cannondale | Cube | Giant | Scott Sports |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.7% | 13.7% | 13.7% | 12% | 11.2% | 6.2% | 7.5% | 5% |
| Nov 2025 | 29.8% | 13.3% | 13.3% | 13.4% | 10.9% | 6% | 7.3% | 5.9% |
| Dec 2025 | 32.8% | 12% | 14.7% | 12.1% | 9.8% | 5.4% | 8% | 5.3% |
| Jan 2026 | 35.2% | 12.9% | 12.9% | 11.1% | 10.5% | 5.8% | 7.1% | 4.6% |
| Feb 2026 | 35.4% | 10.6% | 12.9% | 10.6% | 12.9% | 5.8% | 7.1% | 4.7% |
| Mar 2026 | 26.3% | 14.4% | 14.4% | 12.7% | 14.4% | 6.4% | 6.4% | 5% |
| Apr 2026 | 25.1% | 13.7% | 13.7% | 14.2% | 13.7% | 7.5% | 7.5% | 4.6% |
| May 2026 | 23.5% | 15.7% | 15.7% | 13.9% | 12.8% | 7% | 7% | 4.4% |
| Jun 2026 | 23.2% | 15.6% | 15.6% | 13.7% | 12.7% | 7% | 7% | 5.3% |
| Jul 2026 | 27% | 14.8% | 14.8% | 13% | 12.1% | 6.6% | 6.6% | 5% |
| Aug 2026 | 25.4% | 13.9% | 17% | 12.2% | 11.3% | 9.3% | 6.2% | 4.7% |
| Sep 2026 | 27.7% | 15.1% | 15.1% | 12.8% | 10.1% | 8.3% | 5.6% | 5.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.7% | 673K | 0% | +2.3 points | |
| 2, moved from 3rd to 2nd | 15.1% | 368K | 0% | +1.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15.1% | 368K | -18.2% | -1.8 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 12.8% | 311K | -4.2% | +0.6 points | |
| 5, held 5th | 10.1% | 246K | -18.3% | -1.2 points | |
| 6, held 6th | 8.3% | 201K | -18.3% | -1 points | |
| 7, held 7th | 5.6% | 135K | -18.2% | -0.7 points | |
| 8, held 8th | 5.3% | 128K | +2.6% | +0.6 points |
1.
Merida27.7%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +2.3 points.
2.
Canyon15.1%
Moved from 3rd to 2nd. 368K estimated branded searches, 0% vs prior month. Share +1.3 points.
3.
Trek15.1%
Moved from 2nd to 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
12.8%
Held 4th. 311K estimated branded searches, -4.2% vs prior month. Share +0.6 points.
10.1%
Held 5th. 246K estimated branded searches, -18.3% vs prior month. Share -1.2 points.
6.
Cube8.3%
Held 6th. 201K estimated branded searches, -18.3% vs prior month. Share -1 points.
7.
Giant5.6%
Held 7th. 135K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
5.3%
Held 8th. 128K estimated branded searches, +2.6% vs prior month. Share +0.6 points.
Compare search popularity between Trek and its closest rivals
Every comparison with Trek
21 comparisons
- Canyon vs Trek
- Merida vs Trek
- Specialized vs Trek
- Cannondale vs Trek
- Orbea vs Trek
- Cube vs Trek
- Lectric vs Trek
- Cervélo vs Trek
- Giant vs Trek
- Scott Sports vs Trek
- Santa Cruz vs Trek
- Trek vs VanMoof
- Aventon vs Trek
- Rad Power Bikes vs Trek
- Gazelle Bikes vs Trek
- Trek vs Yeti Cycles
- Ride1Up vs Trek
- Scott vs Trek
- Cowboy Bikes vs Trek
- EVELO vs Trek
- Avanti vs Trek
How has branded search demand for Trek changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Trek worldwide rose from 301K to 368K.
- Across the 12 months ending September 2026, Trek’s share of searches among bicycle brands worldwide increased from 13.7% to 15.1%.
- Across the 12 months ending September 2026, Trek’s share of searches among bicycle brands worldwide peaked at 17% in August 2026 and was lowest at 12.9% in January 2026.
How did search popularity change for bicycle brands worldwide in September 2026?
6 changes
In September 2026, Canyon overtook Trek to rank 2nd among bicycle brands worldwide, with 15.1% of the searches.
In September 2026, Merida gained share of searches among bicycle brands worldwide, from 25.4% to 27.7%.
In September 2026, Scott Sports gained share of searches among bicycle brands worldwide, from 4.7% to 5.3%.
In September 2026, Specialized gained share of searches among bicycle brands worldwide, from 12.2% to 12.8%.
In September 2026, Trek lost share of searches among bicycle brands worldwide, from 17% to 15.1%.
In September 2026, Cannondale lost share of searches among bicycle brands worldwide, from 11.3% to 10.1%.
How are Trek’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Trek’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- trek bike
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Where does Trek compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Bicycle brands | 3rd of 8 | 15.1% | Shown above |
| Bike brands | 2nd of 6 | 21.8% | Show ranking |
| Electric mountain bike brands | 2nd of 7 | 22.6% | Show ranking |
| Electric bike brands | 1st of 12 | 27.8% | Show ranking |
| Road bike brands | 2nd of 5 | 29.4% | Show ranking |
| Mountain bike brands | 2nd of 7 | 33% | Show ranking |
Is Trek your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.