Five Ten vs Shimano:Which is more popular?
In September 2026, Shimano had more branded searches than Five Ten among MTB shoes brands worldwide. Shimano had about 368,000 branded searches, while Five Ten had 22,200. Shimano made up 6.3% of all MTB shoes brand searches we track, and Five Ten accounted for 0.38%. When we asked ChatGPT and Google AI Overviews about MTB shoes brands, Five Ten and Shimano each appeared in four of the five answers. Five Ten was mentioned before Shimano in every answer.
Who do people search for more?
Shimano, about 17 searches for every 1 for Five Ten
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Five Ten, named ahead of Shimano in every answer
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Top MTB shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Five Ten was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shimano was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Five Ten was listed before Shimano in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shimano4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Five Ten4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Giro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Specialized3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sidi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vans0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about MTB shoes brands
5 answers
Asked ChatGPT
“Which MTB shoes brand should I buy?”
Asked ChatGPT
“What are the best MTB shoes brands?”
Asked ChatGPT
“What's the best MTB shoes brand for pedal grip?”
Searched Google, AI Overview
“mountain bike shoes”
Searched Google, AI Overview
“clipless mtb shoes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Five Ten or Shimano more popular in search?
This chart shows how often people search Google for Five Ten and Shimano by name. Each line represents a brand's share of searches for all six MTB shoes brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Shimano, Five Ten. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vans | Shimano | Giro | Five Ten | Sidi | Specialized |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.8% | 7.6% | 0.88% | 0.46% | 0.24% | 0.05% |
| Nov 2025 | 94.3% | 4.3% | 0.89% | 0.32% | 0.15% | 0.03% |
| Dec 2025 | 94.2% | 4.3% | 1.1% | 0.26% | 0.15% | 0.03% |
| Jan 2026 | 91.5% | 6.3% | 1.6% | 0.38% | 0.21% | 0.05% |
| Feb 2026 | 91.9% | 6.3% | 1.1% | 0.46% | 0.21% | 0.08% |
| Mar 2026 | 92.1% | 6.3% | 0.88% | 0.46% | 0.22% | 0.05% |
| Apr 2026 | 89% | 9.1% | 1% | 0.55% | 0.27% | 0.06% |
| May 2026 | 90.8% | 7.6% | 0.87% | 0.46% | 0.25% | 0.05% |
| Jun 2026 | 90.7% | 7.6% | 0.88% | 0.46% | 0.26% | 0.06% |
| Jul 2026 | 92.3% | 6.3% | 0.73% | 0.31% | 0.24% | 0.05% |
| Aug 2026 | 93.5% | 5.2% | 0.73% | 0.32% | 0.2% | 0.04% |
| Sep 2026 | 92.3% | 6.3% | 0.72% | 0.38% | 0.22% | 0.04% |
How has the Five Ten and Shimano comparison changed over the last 12 months?
3 findings
- Shimano was ahead of Five Ten in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Five Ten’s share of searches among MTB shoes brands worldwide moved from 0.46% to 0.38%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Shimano’s share of searches among MTB shoes brands worldwide moved from 7.6% to 6.3%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for MTB shoes brands worldwide in September 2026?
1 change
In September 2026, Shimano gained share of searches among MTB shoes brands worldwide, from 5.2% to 6.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Five Ten’s and Shimano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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