Five Ten vs Sidi:Which is more popular?
In September 2026, Five Ten had more branded searches than Sidi among MTB shoes brands worldwide. Five Ten had about 22,200 branded searches, while Sidi had 12,600. Five Ten made up 0.38% of all MTB shoes brand searches we track, and Sidi accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about MTB shoes brands, Five Ten appeared in four of the five answers and Sidi in one. Five Ten was mentioned before Sidi in every answer.
Who do people search for more?
Five Ten, about 76% more searches than Sidi
Who does AI mention more?
Five Ten, mentioned in 4 of 5 answers, Sidi in 1
Who does AI recommend more?
Five Ten, named ahead of Sidi in every answer
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Top MTB shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Five Ten was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sidi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Five Ten was listed before Sidi in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Shimano4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Five Ten4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Giro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Specialized3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sidi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vans0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about MTB shoes brands
5 answers
Asked ChatGPT
“Which MTB shoes brand should I buy?”
Asked ChatGPT
“What are the best MTB shoes brands?”
Asked ChatGPT
“What's the best MTB shoes brand for pedal grip?”
Searched Google, AI Overview
“mountain bike shoes”
Searched Google, AI Overview
“clipless mtb shoes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Five Ten or Sidi more popular in search?
This chart shows how often people search Google for Five Ten and Sidi by name. Each line represents a brand's share of searches for all six MTB shoes brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Five Ten, Sidi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vans | Shimano | Giro | Five Ten | Sidi | Specialized |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.8% | 7.6% | 0.88% | 0.46% | 0.24% | 0.05% |
| Nov 2025 | 94.3% | 4.3% | 0.89% | 0.32% | 0.15% | 0.03% |
| Dec 2025 | 94.2% | 4.3% | 1.1% | 0.26% | 0.15% | 0.03% |
| Jan 2026 | 91.5% | 6.3% | 1.6% | 0.38% | 0.21% | 0.05% |
| Feb 2026 | 91.9% | 6.3% | 1.1% | 0.46% | 0.21% | 0.08% |
| Mar 2026 | 92.1% | 6.3% | 0.88% | 0.46% | 0.22% | 0.05% |
| Apr 2026 | 89% | 9.1% | 1% | 0.55% | 0.27% | 0.06% |
| May 2026 | 90.8% | 7.6% | 0.87% | 0.46% | 0.25% | 0.05% |
| Jun 2026 | 90.7% | 7.6% | 0.88% | 0.46% | 0.26% | 0.06% |
| Jul 2026 | 92.3% | 6.3% | 0.73% | 0.31% | 0.24% | 0.05% |
| Aug 2026 | 93.5% | 5.2% | 0.73% | 0.32% | 0.2% | 0.04% |
| Sep 2026 | 92.3% | 6.3% | 0.72% | 0.38% | 0.22% | 0.04% |
How has the Five Ten and Sidi comparison changed over the last 12 months?
3 findings
- Five Ten was ahead of Sidi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Five Ten’s share of searches among MTB shoes brands worldwide moved from 0.46% to 0.38%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Sidi’s share of searches among MTB shoes brands worldwide moved from 0.24% to 0.22%, and its estimated monthly branded searches moved from 11.4K to 12.6K.
How did search popularity change for MTB shoes brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Sidi worldwide rose 10.5% over 12 measured months, from 11.4K to 12.6K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Five Ten’s and Sidi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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