New Balance vs Skechers:Which is more popular?
In September 2026, New Balance had more branded searches than Skechers among walking shoe brands worldwide. New Balance had about 22,200 branded searches, while Skechers had 18,100. New Balance made up 19.7% of all walking shoe brand searches we track, and Skechers accounted for 16.1%. When we asked ChatGPT and Google AI Overviews about walking shoe brands, New Balance appeared in all five answers and Skechers in three. New Balance was mentioned before Skechers in every answer.
Who do people search for more?
New Balance, about 23% more searches than Skechers
Who does AI mention more?
New Balance, mentioned in every answer we collected
Who does AI recommend more?
New Balance, named ahead of Skechers in every answer
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Top walking shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, New Balance appeared in all five answers. Skechers was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. New Balance was listed before Skechers in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
HOKA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Brooks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ASICS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Skechers3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
On2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Saucony1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Merrell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clarks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about walking shoe brands
5 answers
Asked ChatGPT
“Which walking shoes should I buy?”
Asked ChatGPT
“What are the best walking shoe brands?”
Asked ChatGPT
“What are the best walking shoes for plantar fasciitis?”
Searched Google, AI Overview
“walking shoes”
Searched Google, AI Overview
“best walking shoes”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is New Balance or Skechers more popular in search?
This chart shows how often people search Google for New Balance and Skechers by name. Each line represents a brand's share of searches for all 11 walking shoe brands we track, month by month, from English-language searches worldwide.
Share of searches by month for New Balance, Skechers. The figures are in the table below the chart.
View monthly share of searches table
| Month | HOKA | New Balance | Skechers | ASICS | Brooks | Merrell | On | Clarks | Ryka | Saucony | Vionic |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.6% | 20.6% | 16.8% | 9.2% | 11.2% | 9.2% | 5% | 1.8% | 2.7% | 1.8% | 1.2% |
| Nov 2025 | 20.7% | 20.7% | 13.8% | 11.3% | 11.3% | 11.3% | 5% | 1.5% | 2.2% | 1.5% | 0.93% |
| Dec 2025 | 22.8% | 18.6% | 15.2% | 12.4% | 10.2% | 10.2% | 5.5% | 1.3% | 1.6% | 1.3% | 0.9% |
| Jan 2026 | 21% | 21% | 14% | 11.4% | 9.4% | 11.4% | 5.1% | 1.8% | 1.8% | 1.5% | 1.5% |
| Feb 2026 | 19.8% | 19.8% | 13.2% | 13.2% | 10.8% | 10.8% | 4.8% | 2.1% | 2.1% | 1.7% | 1.7% |
| Mar 2026 | 21.5% | 21.5% | 14.4% | 11.7% | 11.7% | 7.9% | 4.3% | 1.9% | 1.9% | 1.9% | 1.3% |
| Apr 2026 | 24.6% | 20.1% | 13.4% | 11% | 11% | 7.3% | 4.9% | 1.8% | 2.7% | 1.8% | 1.4% |
| May 2026 | 22.4% | 18.3% | 14.9% | 10% | 12.2% | 10% | 4.5% | 2% | 2.4% | 2% | 1.3% |
| Jun 2026 | 20.8% | 20.8% | 13.9% | 11.3% | 11.3% | 9.3% | 5.1% | 1.8% | 2.7% | 1.8% | 1.2% |
| Jul 2026 | 18.5% | 22.6% | 15.1% | 12.3% | 10.1% | 8.3% | 5.5% | 1.9% | 2.4% | 1.9% | 1.3% |
| Aug 2026 | 18.1% | 22.1% | 14.7% | 12.1% | 12.1% | 8.1% | 5.4% | 2% | 2.4% | 2% | 1.3% |
| Sep 2026 | 19.7% | 19.7% | 16.1% | 13.1% | 10.7% | 8.8% | 4.8% | 2.1% | 2.1% | 1.7% | 1.2% |
New Balance and Skechers sell other things too, so only their searches that name this product count here, like “new balance walking shoes”.
How has the New Balance and Skechers comparison changed over the last 12 months?
3 findings
- New Balance was ahead of Skechers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, New Balance’s share of searches among walking shoe brands worldwide moved from 20.6% to 19.7%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Skechers’ share of searches among walking shoe brands worldwide moved from 16.8% to 16.1%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for walking shoe brands worldwide in September 2026?
3 changes
In September 2026, HOKA overtook New Balance to become the leader among walking shoe brands worldwide, with 19.7% of the searches.
In September 2026, Skechers gained share of searches among walking shoe brands worldwide, from 14.7% to 16.1%.
In September 2026, New Balance lost share of searches among walking shoe brands worldwide, from 22.1% to 19.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using New Balance’s and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
New Balance
1 branded search term
- new balance walking shoes
Skechers
1 branded search term
- skechers walking shoes
Other head-to-heads among walking shoe brands
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