ASICS vs HOKA:Which is more popular?
In September 2026, HOKA had more branded searches than ASICS among walking shoe brands worldwide. HOKA had about 22,200 branded searches, while ASICS had 14,800. HOKA made up 19.7% of all walking shoe brand searches we track, and ASICS accounted for 13.1%. When we asked ChatGPT and Google AI Overviews about walking shoe brands, HOKA appeared in all five answers and ASICS in four. HOKA was mentioned before ASICS in every answer.
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Top walking shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HOKA appeared in all five answers. ASICS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HOKA was listed before ASICS in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
HOKA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Brooks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ASICS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Skechers3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
On2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Saucony1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Merrell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clarks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about walking shoe brands
5 answers
Asked ChatGPT
“Which walking shoes should I buy?”
Asked ChatGPT
“What are the best walking shoe brands?”
Asked ChatGPT
“What are the best walking shoes for plantar fasciitis?”
Searched Google, AI Overview
“walking shoes”
Searched Google, AI Overview
“best walking shoes”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is ASICS or HOKA more popular in search?
This chart shows how often people search Google for ASICS and HOKA by name. Each line represents a brand's share of searches for all 11 walking shoe brands we track, month by month, from English-language searches worldwide.
Share of searches by month for HOKA, ASICS. The figures are in the table below the chart.
View monthly share of searches table
| Month | HOKA | New Balance | Skechers | ASICS | Brooks | Merrell | On | Clarks | Ryka | Saucony | Vionic |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.6% | 20.6% | 16.8% | 9.2% | 11.2% | 9.2% | 5% | 1.8% | 2.7% | 1.8% | 1.2% |
| Nov 2025 | 20.7% | 20.7% | 13.8% | 11.3% | 11.3% | 11.3% | 5% | 1.5% | 2.2% | 1.5% | 0.93% |
| Dec 2025 | 22.8% | 18.6% | 15.2% | 12.4% | 10.2% | 10.2% | 5.5% | 1.3% | 1.6% | 1.3% | 0.9% |
| Jan 2026 | 21% | 21% | 14% | 11.4% | 9.4% | 11.4% | 5.1% | 1.8% | 1.8% | 1.5% | 1.5% |
| Feb 2026 | 19.8% | 19.8% | 13.2% | 13.2% | 10.8% | 10.8% | 4.8% | 2.1% | 2.1% | 1.7% | 1.7% |
| Mar 2026 | 21.5% | 21.5% | 14.4% | 11.7% | 11.7% | 7.9% | 4.3% | 1.9% | 1.9% | 1.9% | 1.3% |
| Apr 2026 | 24.6% | 20.1% | 13.4% | 11% | 11% | 7.3% | 4.9% | 1.8% | 2.7% | 1.8% | 1.4% |
| May 2026 | 22.4% | 18.3% | 14.9% | 10% | 12.2% | 10% | 4.5% | 2% | 2.4% | 2% | 1.3% |
| Jun 2026 | 20.8% | 20.8% | 13.9% | 11.3% | 11.3% | 9.3% | 5.1% | 1.8% | 2.7% | 1.8% | 1.2% |
| Jul 2026 | 18.5% | 22.6% | 15.1% | 12.3% | 10.1% | 8.3% | 5.5% | 1.9% | 2.4% | 1.9% | 1.3% |
| Aug 2026 | 18.1% | 22.1% | 14.7% | 12.1% | 12.1% | 8.1% | 5.4% | 2% | 2.4% | 2% | 1.3% |
| Sep 2026 | 19.7% | 19.7% | 16.1% | 13.1% | 10.7% | 8.8% | 4.8% | 2.1% | 2.1% | 1.7% | 1.2% |
HOKA and ASICS sell other things too, so only their searches that name this product count here, like “hoka walking shoes”.
How has the ASICS and HOKA comparison changed over the last 12 months?
3 findings
- HOKA was ahead of ASICS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASICS’s share of searches among walking shoe brands worldwide moved from 9.2% to 13.1%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
- Across the 12 months ending September 2026, HOKA’s share of searches among walking shoe brands worldwide moved from 20.6% to 19.7%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for walking shoe brands worldwide in September 2026?
2 changes
In September 2026, HOKA overtook New Balance to become the leader among walking shoe brands worldwide, with 19.7% of the searches.
In September 2026, ASICS gained share of searches among walking shoe brands worldwide, from 12.1% to 13.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ASICS’s and HOKA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among walking shoe brands
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