Brandwave

DeNiro Boot Co. vs Toggi:Which is more popular?

In September 2026, DeNiro Boot Co. had more branded searches than Toggi among equestrian boots worldwide. DeNiro Boot Co. had about 320 branded searches, while Toggi had 30. DeNiro Boot Co. made up 0.05% of all equestrian boot searches we track, and Toggi accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about equestrian boots, DeNiro Boot Co. appeared in two of the four answers and Toggi in none.

Among equestrian boots worldwide in September 2026

Who do people search for more?

DeNiro Boot Co., about 11 searches for every 1 for Toggi

DeNiro Boot Co. 320 searchesToggi 30 searches

Who does AI mention more?

DeNiro Boot Co., mentioned in 2 of 4 answers, Toggi in 0

DeNiro Boot Co. in 2 of 4Toggi in 0 of 4

Who does AI recommend more?

DeNiro Boot Co., the only one of the two named

DeNiro Boot Co. first in 2Toggi never named

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Top equestrian boots in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, DeNiro Boot Co. was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Toggi did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ariat1st
  2. DeNiro Boot Co.2nd
  3. Mountain Horse3rd
  4. Parlanti4th
  5. Tredstep5th
  6. Shires–
  7. Dublin–
  8. Toggi–
  9. Sherwood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ariat4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mountain Horse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tredstep3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Parlanti2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeNiro Boot Co.2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shires0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dublin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toggi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sherwood0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about equestrian boots

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is DeNiro Boot Co. or Toggi more popular in search?

This chart shows how often people search Google for DeNiro Boot Co. and Toggi by name. Each line represents a brand's share of searches for all nine equestrian boots we track, month by month, from English-language searches worldwide.

DeNiro Boot Co. and Toggi among equestrian boots worldwide, by month

Share of searches by month for DeNiro Boot Co., Toggi. The figures are in the table below the chart.

View monthly share of searches table
MonthAriatMountain HorseShiresParlantiTredstepDeNiro Boot Co.DublinToggiSherwood
Oct 202596.7%1.7%0.95%0.34%0.13%0.04%0.08%0.02%<0.01%
Nov 202597.7%1.2%0.64%0.28%0.1%0.05%0.05%0.01%<0.01%
Dec 202598.1%0.97%0.53%0.24%0.09%0.02%0.04%<0.01%<0.01%
Jan 202697.2%1.4%0.78%0.35%0.14%0.03%0.06%0.01%<0.01%
Feb 202696.9%1.4%0.95%0.42%0.16%0.04%0.07%<0.01%<0.01%
Mar 202697.3%1.2%0.95%0.35%0.13%0.03%0.06%<0.01%<0.01%
Apr 202697.5%1.2%0.78%0.35%0.13%0.04%0.07%<0.01%<0.01%
May 202697.7%0.96%0.78%0.35%0.15%0.04%0.06%<0.01%<0.01%
Jun 202697.9%0.79%0.79%0.28%0.15%0.03%0.05%<0.01%<0.01%
Jul 202697.3%1.2%0.95%0.34%0.18%0.05%0.06%<0.01%<0.01%
Aug 202697.6%0.96%0.78%0.35%0.19%0.04%0.06%<0.01%<0.01%
Sep 202697.5%1.2%0.78%0.28%0.14%0.05%0.05%<0.01%<0.01%

How has the DeNiro Boot Co. and Toggi comparison changed over the last 12 months?

3 findings
  • DeNiro Boot Co. was ahead of Toggi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeNiro Boot Co.’s share of searches among equestrian boots worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches moved from 260 to 320.
  • Across the 12 months ending September 2026, Toggi’s share of searches among equestrian boots worldwide moved from 0.02% to <0.01%, and its estimated monthly branded searches moved from 110 to 30.

How did search popularity change for equestrian boots worldwide in September 2026?

2 changes

  1. In September 2026, DeNiro Boot Co. rose from 7th to 6th among equestrian boots worldwide.

  2. Estimated monthly branded searches for Toggi worldwide fell 72.7% over 12 measured months, from 110 to 30 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeNiro Boot Co.’s and Toggi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeNiro Boot Co.

1 branded search term

  • deniro boot co

Toggi

1 branded search term

  • toggi equestrian

How the Brand Demand Index is measured

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