How popular isDeNiro Boot Co.?
In September 2026, people searched for DeNiro Boot Co. by name about 320 times worldwide, a 23.1% increase from the previous year. These searches made up 0.05% of all global equestrian boot searches, placing DeNiro Boot Co. sixth out of nine boots. When we asked both ChatGPT and Google AI Overviews about equestrian boots, DeNiro Boot Co. appeared in two of the four answers and was the second most recommended of the nine.
DeNiro Boot Co. is the sixth most searched of 9 competitors and the second most recommended in AI answers.
AriatShare of searches 97.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Mountain HorseShare of searches 1.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
ShiresShare of searches 0.78%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
ParlantiShare of searches 0.28%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th- DeNiro Boot Co.Share of searches 0.05%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
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Top equestrian boots in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, DeNiro Boot Co. was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. DeNiro Boot Co. is the second most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ariat1st
- DeNiro Boot Co.2nd
- Mountain Horse3rd
- Parlanti4th
Tredstep5th- Shires–
- Dublin–
Toggi–- Sherwood–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ariat4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mountain Horse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Tredstep3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Parlanti2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- DeNiro Boot Co.2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Shires0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dublin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Toggi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sherwood0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about equestrian boots
4 answers
Asked ChatGPT
“Which equestrian boots brand should I buy?”
Asked ChatGPT
“What are the best equestrian boots brands?”
Asked ChatGPT
“What's the best equestrian boots brand for riding and stable use?”
Searched Google, AI Overview
“equestrian boots”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“horse riding boots”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which equestrian boots compete with DeNiro Boot Co.?
Share of searches by month for Ariat, DeNiro Boot Co.. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ariat | Mountain Horse | Shires | Parlanti | Tredstep | DeNiro Boot Co. | Dublin | Toggi | Sherwood |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 96.7% | 1.7% | 0.95% | 0.34% | 0.13% | 0.04% | 0.08% | 0.02% | <0.01% |
| Nov 2025 | 97.7% | 1.2% | 0.64% | 0.28% | 0.1% | 0.05% | 0.05% | 0.01% | <0.01% |
| Dec 2025 | 98.1% | 0.97% | 0.53% | 0.24% | 0.09% | 0.02% | 0.04% | <0.01% | <0.01% |
| Jan 2026 | 97.2% | 1.4% | 0.78% | 0.35% | 0.14% | 0.03% | 0.06% | 0.01% | <0.01% |
| Feb 2026 | 96.9% | 1.4% | 0.95% | 0.42% | 0.16% | 0.04% | 0.07% | <0.01% | <0.01% |
| Mar 2026 | 97.3% | 1.2% | 0.95% | 0.35% | 0.13% | 0.03% | 0.06% | <0.01% | <0.01% |
| Apr 2026 | 97.5% | 1.2% | 0.78% | 0.35% | 0.13% | 0.04% | 0.07% | <0.01% | <0.01% |
| May 2026 | 97.7% | 0.96% | 0.78% | 0.35% | 0.15% | 0.04% | 0.06% | <0.01% | <0.01% |
| Jun 2026 | 97.9% | 0.79% | 0.79% | 0.28% | 0.15% | 0.03% | 0.05% | <0.01% | <0.01% |
| Jul 2026 | 97.3% | 1.2% | 0.95% | 0.34% | 0.18% | 0.05% | 0.06% | <0.01% | <0.01% |
| Aug 2026 | 97.6% | 0.96% | 0.78% | 0.35% | 0.19% | 0.04% | 0.06% | <0.01% | <0.01% |
| Sep 2026 | 97.5% | 1.2% | 0.78% | 0.28% | 0.14% | 0.05% | 0.05% | <0.01% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 97.5% | 673K | 0% | -0.1 points | |
| 2, held 2nd | 1.2% | 8.1K | +22.7% | +0.2 points | |
| 3, held 3rd | 0.78% | 5.4K | 0% | 0 points | |
| 4, held 4th | 0.28% | 1.9K | -20.8% | -0.1 points | |
| 5, held 5th | 0.14% | 1K | -23.1% | 0 points | |
| 6, moved from 7th to 6th | 0.05% | 320 | +23.1% | 0 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.05% | 320 | -17.9% | 0 pointsmoved from 6th to 7th | |
| 8, held 8th | <0.01% | 30 | -25% | 0 points | |
| 9, held 9th | <0.01% | 10 | -50% | 0 points |
1.
Ariat97.5%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.
1.2%
Held 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.2 points.
3.
Shires0.78%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Parlanti0.28%
Held 4th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.
5.
Tredstep0.14%
Held 5th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.
0.05%
Moved from 7th to 6th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.
7.Dublin
0.05%
Moved from 6th to 7th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.
8.
Toggi<0.01%
Held 8th. 30 estimated branded searches, -25% vs prior month. Share 0 points.
9.Sherwood
<0.01%
Held 9th. 10 estimated branded searches, -50% vs prior month. Share 0 points.
Compare popularity between DeNiro Boot Co. and its closest rivals
Every comparison with DeNiro Boot Co.
7 comparisons
How has branded search demand for DeNiro Boot Co. changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for DeNiro Boot Co. worldwide rose from 260 to 320.
- Across the 12 months ending September 2026, DeNiro Boot Co. rose from 7th to 6th among equestrian boots worldwide.
How did search popularity change for equestrian boots worldwide in September 2026?
6 changes
In September 2026, DeNiro Boot Co. rose from 7th to 6th among equestrian boots worldwide.
In September 2026, Dublin fell from 6th to 7th among equestrian boots worldwide.
Estimated monthly branded searches for Tredstep worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.
Estimated monthly branded searches for Toggi worldwide fell 72.7% over 12 measured months, from 110 to 30 in September 2026.
Estimated monthly branded searches for Sherwood worldwide fell 66.7% over 12 measured months, from 30 to 10 in September 2026.
Estimated monthly branded searches for Mountain Horse worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.
How are DeNiro Boot Co.’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using DeNiro Boot Co.’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- deniro boot co
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