Brandwave

Lie-Nielsen vs Stanley:Which is more popular?

In September 2026, Stanley had more branded searches than Lie-Nielsen among jack plane brands worldwide. Stanley had about 49,500 branded searches, while Lie-Nielsen had 12,100. Stanley made up 13.3% of all jack plane brand searches we track, and Lie-Nielsen accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about jack plane brands, both Lie-Nielsen and Stanley appeared in all five answers. Lie-Nielsen was mentioned before Stanley in three out of five answers.

Among jack plane brands worldwide in September 2026

Who do people search for more?

Stanley, about 4 searches for every 1 for Lie-Nielsen

Stanley 49.5K searchesLie-Nielsen 12.1K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Lie-Nielsen in 5 of 5Stanley in 5 of 5

Who does AI recommend more?

Lie-Nielsen, named ahead of Stanley in 3 of 5 answers

Lie-Nielsen first in 3Stanley first in 2

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Top jack plane brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Lie-Nielsen and Stanley showed up in all five answers. Lie-Nielsen was listed before Stanley in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lie-Nielsen1st
  2. Stanley2nd
  3. Veritas3rd
  4. WoodRiver4th
  5. Craftsman–
  6. Irwin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lie-Nielsen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Veritas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WoodRiver3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jack plane brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Lie-Nielsen or Stanley more popular in search?

This chart shows how often people search Google for Lie-Nielsen and Stanley by name. Each line represents a brand's share of searches for all six jack plane brands we track, month by month, from English-language searches worldwide.

Lie-Nielsen and Stanley among jack plane brands worldwide, by month

Share of searches by month for Stanley, Lie-Nielsen. The figures are in the table below the chart.

View monthly share of searches table
MonthCraftsmanStanleyLie-NielsenVeritasIrwinWoodRiver
Oct 202576%15.3%4.6%1.5%2%0.59%
Nov 202573.6%18.1%4.4%1.7%1.6%0.57%
Dec 202576.6%15.4%4.6%1.5%1.4%0.48%
Jan 202679.5%13.1%3.9%1.5%1.4%0.5%
Feb 202684.3%9.3%3.4%0.98%1.2%0.82%
Mar 202685.4%9.4%2.8%1%1%0.36%
Apr 202685.2%9.4%2.8%0.93%1.3%0.44%
May 202685.2%9.4%2.8%0.93%1.3%0.44%
Jun 202683.7%11.3%2.8%0.91%1%0.43%
Jul 202683.5%11.2%2.7%1.1%1%0.43%
Aug 202681.6%13.4%2.7%0.95%0.98%0.42%
Sep 202680.6%13.3%3.2%1.2%1.2%0.51%

How has the Lie-Nielsen and Stanley comparison changed over the last 12 months?

3 findings
  • Stanley was ahead of Lie-Nielsen in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lie-Nielsen’s share of searches among jack plane brands worldwide moved from 4.6% to 3.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Stanley’s share of searches among jack plane brands worldwide moved from 15.3% to 13.3%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for jack plane brands worldwide in September 2026?

1 change

  1. In September 2026, Lie-Nielsen gained share of searches among jack plane brands worldwide, from 2.7% to 3.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lie-Nielsen’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lie-Nielsen

1 branded search term

  • lie nielsen

Stanley

1 branded search term

  • stanley iceflow

How the Brand Demand Index is measured

Other head-to-heads among jack plane brands

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