Brandwave

How popular isRIDGID in search?

In September 2026, there were an estimated 40.5K branded searches for RIDGID worldwide which is up 22.4% over the last 12 months. RIDGID holds 3.4% estimated Share of Search among oscillating sander brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ryobi68.4%
  2. Craftsman25%
  3. RIDGID3.4%
  4. Grizzly2.7%
  5. Jet0.45%
  6. Triton0.11%
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Which oscillating sander brands compete with RIDGID?

RIDGID against oscillating sander brands worldwide, by month

Share of Search by month for Ryobi, Craftsman, RIDGID, Grizzly. The figures are in the table below the chart.

View monthly share of search table
MonthRyobiCraftsmanRIDGIDGrizzlyJetTriton
Oct 202570.8%22.3%3%3%0.73%0.15%
Nov 202576%17.9%3%2.4%0.59%0.12%
Dec 202568.7%24.1%3.2%3.2%0.53%0.15%
Jan 202666.5%25.7%3.5%3.5%0.69%0.14%
Feb 202659.4%33.8%3%3%0.61%0.15%
Mar 202664.2%29.9%2.7%2.7%0.44%0.11%
Apr 202670.3%23.9%2.6%2.6%0.43%0.19%
May 202670.9%23.5%2.6%2.6%0.35%0.08%
Jun 202671.4%23.5%2.6%2.1%0.34%0.08%
Jul 202667.1%27%3%2.4%0.4%0.1%
Aug 202666.5%27.2%3%2.4%0.73%0.1%
Sep 202668.4%25%3.4%2.7%0.45%0.11%
  1. 1.Ryobi

    68.4%

    Held 1st. 825K estimated branded searches, -8.3% vs prior month. Share +1.9 points.

  2. Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  3. 3.RIDGID

    3.4%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Grizzly

    2.7%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Jet

    0.45%

    Held 5th. 5.4K estimated branded searches, -45.5% vs prior month. Share -0.3 points.

  6. 6.Triton

    0.11%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between RIDGID and its closest rivals

How has branded search demand for RIDGID changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for RIDGID worldwide rose from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, RIDGID rose from 4th to 3rd among oscillating sander brands worldwide.

How did search popularity change for oscillating sander brands worldwide in September 2026?

  1. In September 2026, Ryobi gained estimated Share of Search among oscillating sander brands worldwide, from 66.5% to 68.4%.

  2. In September 2026, Craftsman lost estimated Share of Search among oscillating sander brands worldwide, from 27.2% to 25%.

  3. RIDGID’s estimated Share of Search among oscillating sander brands worldwide has gained ground for 3 months in a row, from 2.6% to 3.4% in September 2026.

  4. Grizzly’s estimated Share of Search among oscillating sander brands worldwide has gained ground for 3 months in a row, from 2.1% to 2.7% in September 2026.

  5. Estimated monthly branded searches for Jet worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  6. Estimated monthly branded searches for Triton worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

Where does RIDGID compete?

RIDGID is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Saw stand brands7th of 80.87%Show ranking
PEX crimper brands4th of 41.2%Show ranking
PVC cutter brands5th of 51.4%Show ranking
Tubing cutter brands4th of 41.5%Show ranking
Cordless pipe threader brands3rd of 31.6%Show ranking
Cordless roofing nailer brands4th of 41.6%Show ranking
Industrial vacuums6th of 61.8%Show ranking
Pipe wrench brands5th of 61.8%Show ranking
Drain snake brands3rd of 32%Show ranking
Pipe bender brands2nd of 32.2%Show ranking
Wet tile saw brands4th of 42.5%Show ranking
Oscillating sander brands3rd of 63.4%Shown above
Pancake compressor brands3rd of 34%Show ranking
Bench vise brands2nd of 511.3%Show ranking
Spindle sander brands1st of 450.4%Show ranking

How is RIDGID measured?

Brandwave collects information about searches that people make online using RIDGID’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ridgid tools

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How the Brand Demand Index is measured

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Is RIDGID your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.