Brandwave

RIDGID vs Rothenberger:Which is searched more?

In September 2026, RIDGID had more branded searches than Rothenberger among pipe cutter brands worldwide. RIDGID had about 40,500 branded searches, while Rothenberger had 33,100. RIDGID made up 1% of all pipe cutter brand searches we track, and Rothenberger accounted for 0.84%. These are worldwide searches for English-language branded terms.

Share of searches among pipe cutter brands worldwide in September 2026Is RIDGID or Rothenberger more popular in search?
RIDGID1%40.5K searches
vs
Rothenberger0.84%33.1K searches

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Is RIDGID or Rothenberger more popular in search?

Compare the pipe cutter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

RIDGID and Rothenberger among pipe cutter brands worldwide, by month

Share of searches by month for RIDGID, Rothenberger. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltKnipexLenoxRIDGIDRothenbergerExact
Oct 202547.1%29.5%14.1%4.2%3.5%0.7%0.85%<0.01%
Nov 202545%28.8%16.5%4%4%0.81%0.81%<0.01%
Dec 202546.9%24.8%17.2%4.2%5.2%0.85%0.85%<0.01%
Jan 202646.5%25%17.1%5.1%4.2%1%1%<0.01%
Feb 202647.5%25%17.5%5.2%2.9%0.86%1.1%<0.01%
Mar 202644.9%28.4%16.5%4.9%3.3%0.99%0.99%<0.01%
Apr 202647.2%25.3%17.4%5.2%2.8%1%1%0.01%
May 202647.3%25.7%17.4%4.3%3.5%1%0.86%0.01%
Jun 202647.3%25.7%17.4%4.3%3.5%1%0.86%<0.01%
Jul 202651.3%22.8%15.4%4.6%3.8%1.1%0.93%<0.01%
Aug 202646.8%25.4%17.2%5.1%3.5%1%0.85%<0.01%
Sep 202646.7%25.6%17.2%5.1%3.4%1%0.84%<0.01%

How has the RIDGID and Rothenberger comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: RIDGID took it in May 2026.
  • Across the 12 months ending September 2026, RIDGID’s share of searches among pipe cutter brands worldwide moved from 0.7% to 1%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, Rothenberger’s share of searches among pipe cutter brands worldwide moved from 0.85% to 0.84%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for pipe cutter brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  2. Estimated monthly branded searches for Rothenberger worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using RIDGID’s and Rothenberger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

RIDGID

1 branded search term

  • ridgid tools

Rothenberger

1 branded search term

  • rothenberger

How the Brand Demand Index is measured

Other head-to-heads among pipe cutter brands

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