Joseph Joseph vs OXO:Which is more popular?
In September 2026, Joseph Joseph and OXO were level in searches among food storage container brands worldwide, with an estimated 110K branded searches each, at 5.4% of the total each. When we asked ChatGPT and Google AI Overviews about food storage container brands, OXO appeared in three of the five answers and Joseph Joseph in none.
Who do people search for more?
Joseph Joseph and OXO are searched for about as often as each other.
Who does AI mention more?
OXO, mentioned in 3 of 5 answers, Joseph Joseph in 0
Who does AI recommend more?
OXO, the only one of the two named
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Top food storage container brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Joseph Joseph did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rubbermaid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pyrex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sistema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Décor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lock&Lock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about food storage container brands
5 answers
Asked ChatGPT
“Which food storage container brand should I buy?”
Asked ChatGPT
“What are the best food storage container brands?”
Asked ChatGPT
“What's the best food storage container brand for meal prep?”
Searched Google, AI Overview
“airtight containers”
Searched Google, AI Overview
“meal prep containers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Joseph Joseph or OXO more popular in search?
This chart shows how often people search Google for Joseph Joseph and OXO by name. Each line represents a brand's share of searches for all eight food storage container brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Joseph Joseph, OXO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tupperware | Sistema | Décor | Pyrex | Joseph Joseph | OXO | Lock&Lock | Rubbermaid |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.9% | 15.6% | 8.5% | 7% | 5.7% | 5.7% | 2.9% | 2.6% |
| Nov 2025 | 50.6% | 15.3% | 6.8% | 8.3% | 6.8% | 6.8% | 2.8% | 2.5% |
| Dec 2025 | 52.9% | 10.7% | 8.7% | 8.7% | 7.2% | 5.9% | 3.4% | 2.6% |
| Jan 2026 | 56.8% | 11.4% | 7.6% | 7.6% | 6.2% | 5.1% | 3% | 2.3% |
| Feb 2026 | 55.5% | 13.7% | 7.5% | 7.5% | 6.1% | 5% | 2.4% | 2.3% |
| Mar 2026 | 53.3% | 16.1% | 7.2% | 7.2% | 5.9% | 4.8% | 2.8% | 2.6% |
| Apr 2026 | 48.6% | 17.9% | 8% | 8% | 6.6% | 5.3% | 2.7% | 2.9% |
| May 2026 | 49.2% | 18.1% | 8.1% | 8.1% | 5.4% | 5.4% | 2.7% | 3% |
| Jun 2026 | 50.9% | 15.3% | 8.4% | 8.4% | 5.6% | 5.6% | 3.3% | 2.5% |
| Jul 2026 | 52.6% | 12.9% | 8.7% | 8.7% | 5.8% | 5.8% | 2.9% | 2.6% |
| Aug 2026 | 49.1% | 14.8% | 8.1% | 9.9% | 6.6% | 5.4% | 3.2% | 3% |
| Sep 2026 | 49.2% | 18.1% | 8.1% | 8.1% | 5.4% | 5.4% | 3.2% | 2.4% |
How has the Joseph Joseph and OXO comparison changed over the last 12 months?
3 findings
- Joseph Joseph was ahead of OXO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among food storage container brands worldwide moved from 5.7% to 5.4%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, OXO’s share of searches among food storage container brands worldwide moved from 5.7% to 5.4%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for food storage container brands worldwide in September 2026?
2 changes
In September 2026, Joseph Joseph lost share of searches among food storage container brands worldwide, from 6.6% to 5.4%.
Estimated monthly branded searches for OXO worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Joseph Joseph’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Joseph Joseph
1 branded search term
- joseph joseph
OXO
1 branded search term
- oxo
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